Transform or Die

The move to take businesses online accelerated with the COVID-19 lockdown in April 2020. To survive the pandemic, businesses had no choice but to jump on the digital bandwagon. It was either transform digitally or die.

After close to a year of the pandemic, businesses have gotten used to boosting the promotion and sales of their products via digital channels. For many, this is a new experience. There is no question that the viability of businesses lies in their ability to chart their roadmap ahead, by preparing for the elevation of their current digital platforms.

The digital tools that were deployed reactively at the commencement of the circuit breaker served as a quick-fix for the short term in response to the pandemic. The key now is not to stay stagnant but to enhance them to build customer loyalty and maximise profits in the long term. There is no better time for businesses to pave and ensure their success through digitally transforming and growing more competitively.

Next Steps

Having a good product is not good enough in the whole online experience. What is needed next is a highly efficient flow once the customer hits the ‘Add to Cart’ option. This includes back-end operations such as real-time updates of stock level and availability, payment processing, order fulfillment, delivery tracking and returns management. Any inaccuracies or bumps in this process can to lead to frustration and turn first-time as well as returning customers to the many other options available out there.

Companies such as Zooloo Information Systems provide “digital backbones” for businesses to automate their back-end operations. Such cloud-based digital solutions are scalable and support multi-devices so that operations can run anytime and anywhere. Because every business is unique, such “digital backbones” can be configured to retain the distinctiveness of each business – Be Digital, Be Different! 

For more information on how to kick start your company's Digital Transformation, do drop an e-mail to sales@zoolooinfosys.com

Explore more

• Learn more from our eBook series on Digital Transformation for the Wholesale Trade
• Learn more about our “Digital Backbones”