One common mistake SMEs make in their early days is picking a target audience that is too broad. If you think it's hard to get clients, why would you let a paying client walk, even if it's at the expense of getting paid less, doing work you don't enjoy, or dealing with highly needy clients who take up so much time? Almost every SME faced these struggles before. Now is the time to make a change. The first and most important step in making this change is defining who your dream client is.
Isn't it true that more potential customers mean more sales?
Contrary to what you might expect, the smaller your target audience, the easier it will be for you to make sales. Why is this? Because going after a targeted audience enables you to:
- Develop products that are of great value to your dream customers.
- Write messaging that speaks directly to them.
- Design marketing campaigns that influence them.
As a result, you can therefore provide a solution that works exceptionally well for a particular group of people. In contrast, your competitors, established companies, would probably give everyone a standard solution.
How to define your dream client?
Determining your dream client may be the single most crucial aspect of your business. Define your dream client as a person who embodies your brand.
The ideal scenario is that you define your dream client once you decide to start your own business. However, many of you reading this already have a business, and that's totally fine too. If you've already started your own business, you already have a basic idea of your ideal client. You have probably worked with a number of clients and have seen who you like and who you don't like working with. Start by asking yourself these questions:
- What is their age demographic?
- What kind of hobbies do they have? Where do they hang-out?
- What sort of job do they have? Team lead or influencers?
- What is their average income like? Purchasing habits?
- What are their hobbies or interests?
- What is their marital status? Getting married?
- Do they have kids? Are they parents?
- What are their content habits? What do they read?
- What is their favourite social media platform?
Final Thoughts
Consumers are bombarded with marketing on a daily basis, but you can utilize this to your advantage. It is only natural for businesses to attract their dream clients when they listen to the needs of their target audiences and plan content accordingly. The key to converting prospects into dream clients is speaking their language and avoiding confusing them with overly complicated language. Focus on identifying the needs of your clients and how you can help them solve their problems to craft a message that cuts through the noise.
If ready to create your Client Persona, read my previous blog on "How to Create a B2B Buying Persona?"
Grow better with Zooloo, we are happy to help you get started with digital transformation, please contact us at sales@zooloo.asia.
- Read about The Digital Transformation Journey
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Tags: #CRM #MicrosoftDynamics #digitaltransformation #B2B #digitaladoption #digitalintegration #digitalsolutions #wholesaletradesector #wholesaletrade
