Discover where your Dream Customers is most active. Figure out where your Dream Customers hangs out online once you've defined who they are. Trying to determine where they are active on each platform. Figuring out where your audience is will help you prioritize your sales and marketing efforts.
What channels is your Dream Customer using?
You need to consider where your audience interacts online after aligning your goals with your choice of social media channel. You may find that having a Twitter account for your company is a waste of time if your target audience is the older generation in Singaporean. Twitter appeals to younger audiences in Singapore.
Social media demographics are an important part of the most effective social media strategies. Utilizing data-driven insights will ensure that your strategy and the channels you choose facilitate the most relevant, targeted approach, which increases the likelihood of conversion.
For B2B - the best way to engage with Fortune 500 companies, decision-makers, and professionals is through LinkedIn. Recent statistics from LinkedIn stated that there are 87 million millennials on LinkedIn. Of those, 11 million are decision-makers. Analyze where your followers are; this will help you to decide which channels are worthwhile to maintain and which aren't.
What channels are your competitors using?
You can use your competitors to learn more about your target audience on social media.
- In what manner do they communicate?
- To whom do they appeal?
This can be determined by watching who responds to their posts and engages with them. In addition, observe which social networks they are active on, who their top followers are, how they engage with their followers, and what hashtags they use.
By reviewing how well your competitors' followers engage with what they post, you can obtain valuable insights regarding their social media presence. Adapt this for your own strategy for guaranteed success.
- How often do they post content?
- Do they create content for specific platforms?
- What is the frequency of posting?
- Do they receive a lot of likes or shares on their posts?
You can also use social media apps to search for keywords you're targeting and see which competitors appear. Additionally, you can use your own analytics to find other pages that your audience enjoys.
Final Thoughts
Search for Groups to join.
There are an increasing number of Facebook groups among social media users. They're a great way to learn who your audience is. On LinkedIn, unlike Facebook, people are there to build their professional networks, increase their industry knowledge, and build their personal brands. For business-to-business (B2B) companies like yours, communities like LinkedIn Groups can be an excellent tool for connecting your customers. According to LinkedIn, group activity has increased by x2 since its reintroduced, with almost 3.1 million groups.
The best way to learn more about your target audience is to engage with them through social media. Besides learning how to communicate with your audience, you can also create your own community through social media. It can also help you craft successful content for your marketing campaigns.
Grow better with Zooloo, we are happy to help you get started with digital transformation, please contact us at sales@zooloo.asia.
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