Now that you have Google Analytics set up and ready to track your sales funnel drop-offs, you can focus on increasing conversions. You can optimize your web presence and activity to increase conversions, send more prospects through the sales funnel, and generate loyal repeat customers.
1. Create a landing page
Your landing page's sole purpose is to guide prospects towards your final funnel goal. In addition to gathering their contact information or to send a newsletter or receive a purchase from your business, landing pages allow you to address a unique problem and how you can address it. In other words, your landing page should speak to one problem and offer one choice: to take the desired action. A properly designed landing page can increase conversion rates by presenting one clear message and offering a clear choice.
2. Blog on a regular basis
Your blog - whether it's a how-to article or a deep dive into a particular aspect of your business - can help increase website traffic and, hopefully, generate more prospects for your sales funnel. You can optimize your blog to appear in search engines by writing informative blog articles aligning your website with prospects interested in your solution.
3. A clear call to action
A clear call to action (CTA) should be included on all web pages, blog posts, and newsletters. You use these pieces of information to let prospects know what the next logical step is after consuming your content. Consider, for instance, including a CTA on your web page to encourage visitors to contact you or sign up for your newsletter if capturing contact information is one of your key objectives.
Use anchor text to naturally include your call to action in your copy if you feel like optimizing your web page further.
4. Actively use social media
Even though it may seem obvious, having a solid social media presence will help you generate more visitors and increase your conversion rates much more rapidly than just using offline marketing. Ensure that you link your blog content, landing pages, and optimized web pages regularly across your social media profiles. If your webpage has a higher visitor rate, you will be able to determine exactly where drop-offs occur.
5. Make Prospect Excited
Engaging your prospects is crucial to optimizing your website's conversion rate. Offer actionable insights, how-to's, and even freebie guides to help a prospect better understand your products or services. As a result, these insights benefit your prospects and allow them to connect with you and move through your sales cycle more effectively.
Final thoughts
Don’t wait, get started.
What are your plans for getting your customers to interact with your website? Regardless of how smooth your checkout process is, how slick your homepage is, or how many product reviews you have, without a way for customers to interact with you, you're missing a big chance to improve key metrics like retention and conversion rate. Integrate an omnichannel messaging solution into your website to optimize the buyer's journey.
You'll have more loyal and enthusiastic customers if you engage your prospects more with your website. It's incredible how minor changes can have the most significant impact on your site.
Grow better with Zooloo, we are happy to help you get started with digital transformation, please contact us at sales@zooloo.asia.
- Read about The Digital Transformation Journey
- Learn more about our “Digital Backbones”
Tags: #CRM #MicrosoftDynamics #digitaltransformation #B2B #digitaladoption #digitalintegration #digitalsolutions #wholesaletradesector #wholesaletrade
