Retargeting Ads

Making your business visible on your website is only part of traffic. You will have to generate targeted traffic for a digital marketing campaign to be successful. Targeted traffic means visitors who aren't just browsing your site but are actively seeking information. It can increase conversion rates since they are more likely to purchase a product, engage in services, and ask questions. 

Profitable returns on investment (ROI) require good traffic. With that, you're not attracting people who are just browsing the web, but instead, you're attracting people who like to learn about what you offer or who buy right away. 

'Retargeting ads' is a way to direct quality traffic and build audiences. You can place ads before people you want to work with or buy from based on their online behaviours, interests, and demographics. Additionally, you can also use retargeting from users who have purchased once. Ads remind the user or introduce them to your value. Knowing how many conversions come through and where they come from helps fine-tune future campaigns. 

Tracking & Adjusting 

Conversion rates are the viewers' percentage who convert into leads and become customers. You can increase them by digital marketing methods. It also reveals weak spots in marketing strategies. ROI, increment sales, returning visitors, and more are metrics used to measure sales effectiveness. You can use these to formulate your brand strategy, identify issues to resolve and foster a more collaborative work environment. 

Sending emails to a large list of leads but getting only a few conversions is not right. You can detect which touch-points turned off customers and tweak the landing page or email more appealing. Utilising key metrics enables you to allocate resources to the marketing channels and working tactics. Tracking success can help you in the future and connect with prospects sooner. 

Produce a high ROI 

ROI evaluates profitability. With the help of the investment division by sales, you can easily measure ROI and decide how to proceed. You must know your business's goals and calculate them correctly.  Measure your ROI after calculating your budget, sales goals, and expected results from a digital marketing campaign. To get accurate measurements, you need Key Performance Indicators (KPIs). 

Besides general performance indicators, KPIs encompass channel-specific measures. Source-based KPIs include:

• Organic search performance.
• Campaign-based performance.
• Setting realistic goals.

After the campaign runs long enough to collect data, get performance reports and calculate ROI. Tracking and improving ROI requires collaboration between sales and marketing specialists. The benefit of digital marketing for businesses is continuously evaluating its effectiveness. By measuring ROI, you can rework strategies and allocate resources accordingly. 

Final Thoughts

Advertising can be successful even without a huge budget or a lot of money.

Create posts on a trending topic related to your business to drive attention to your social media. Plan your marketing based on your data. Ensure your emails, content, and promotions are what your customers like. Gaining insight from analytics is valuable by sending out a survey to connect with your customers and get feedback. It offers genuine feedback and provides enhanced information. You can engage new customers in meaningful ways with cost-effective strategies and regular interaction. Creating a better foundation with leads will make sales and marketing jobs easier. 

Grow better with Zooloo, we are happy to help you get started with digital transformation, please contact us at sales@zooloo.asia.

• Read about The Digital Transformation Journey
• Learn more about our “Digital Backbones”

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