Data is one of the most valuable resources. By collecting as much information about your customers or business partners as possible, you can provide them with superior service. But how exactly do you collect this information? Do you simply ask them? Perhaps they will give some basic information. However, the best and easiest way to collect digital marketing data is by making full use of the internet! How do you collect data? Data collection methods come in many forms. Here are a few of the most common.
Surveys
There is nothing better than conducting a survey to obtain information about your customers. It's one of the easiest and cheapest methods to collect data. Basically, the respondents are presented with a list of questions, and they are given the choice of either selecting an option from a variety of options or answering directly.
Web Analysis
You can choose this method if you wish to analyze the behaviour of the regular users of your website who visit it regularly. With the help of pixels, you are able to follow their journey on your platform as they go from point A to point B. The purpose of this method is to give you access to information about your visitors as well as to track their preferences.
Marketing Analysis
In order for your marketing campaign to be successful, you need to analyze it. A campaign's data will tell you which users clicked on your ads, when they clicked them, what device they used, the length of time they spent on your page, etc.
Transactional Data
Are you interested in knowing which of your products are most popular with your customers? You can look at your transactional data, and you will get a sense of which of your products sell well, which do not sell, and whether customers buy from you often.
Subscription Data
You might want to consider activating the Newsletter as one of the best methods for obtaining data. As well as being one of the most basic methods, this method also creates high-quality leads while promoting your business! You can ask them for further information if they sign up for the Newsletter or ebook.
Final Thoughts
A valuable resource is data.
Make sure that you collect enough data to be able to utilize your findings to the fullest degree. As well as, making sense of raw data is one of the most crucial steps to the overall process. These insights will help your company provide better products and services to your customers. It will also help you improve the marketing strategies you've used so far. You'll also have a higher chance of attracting the right customers and leading to tremendous success.
We have an analytics tool to build your data analysis - check out our DSM 2.0+ BI and artificial intelligence - predictive analytics. When you've discovered what makes a product stand out from all the others, implement your findings as soon as possible to make your business stronger!
Grow better with Zooloo, we are happy to help you get started with digital transformation, please contact us at sales@zooloo.asia.
- Pick up some marketing tips from our “How to” blog series
- Read about The Digital Transformation Journey
- Learn more about our “Digital Backbones”
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