Building a relationship and customer loyalty means engaging your customers regularly. Visitors will naturally come, and eventually, they will become paying customers. Provide your audience with valuable and relevant content. Here are a few ideas for improving the content experience for customers over time.
How-To Content
You can help improve the experience of your existing customers by providing content that explains how to use your products and services. Make sure your customers get the most benefit from your product, not just the sale. By providing valuable content that helps your customers get the most out of their products, you won't just get the sale and then leave them to their own devices.
Customer Success Content
Engaging your existing customers in content creation can strengthen your relationship with them.
Customer case studies and success stories are a win-win for all. Your customers gain exposure for their businesses, and new potential customers understand what your company offers. This type of content can be created by simply interviewing your customers or clients and publishing the interview in a written article, podcast, or video. It is because it produces more authentic and engaging content. These contributors feel more engaged and loyal to your brand.
Problem-solving Content
Content for existing customers is easier to create since you know them already. You already know some things about them, since having sold to them at least once before. It is different to the potential audience customers that you know nothing at all. You can make your good guess about their needs, but you can only really find out their problem if you ask them.
Contact your customers. Engage them via social media. Identify the challenges they face and what kind of assistance they need. Provide relevant content. Providing real help to your customers will make them more loyal to you and more likely to consume more of your content. By asking them what kind of content will help them, you demonstrate that you care.
Personalized Content
Consumers expect personalisation which provides a better user experience. You can suggest relevant content to your customers by analysing purchases and interactions. Taking advantage of every opportunity to collect data. Train your sales team to do the same, you can gather so much information you can use it at a later date to personalise content.
You should collect and add data to your CRM whenever you can, so that you can accomplish personalisation much more easily and produce creative content that is based on your CRM data.
Final Thoughts
Reinforce your values with content.
You customers may have chosen to buy from you because they share the values that you hold. By ignoring retention marketing and hiding your values on your website's "about us" page, you run the risk of customers forgetting why they chose you. They may also be easily “seduced” by flashy marketing campaigns from a competitor.
Ensure your values are clear in your content. Use content that puts your values at the centre of your marketing strategy.
Grow better with Zooloo, we are happy to help you get started with digital transformation, please contact us at sales@zooloo.asia.
- Pick up some marketing tips from our “How to” blog series
- Read about The Digital Transformation Journey
- Learn more about our “Digital Backbones”
Tags: #CRM #MicrosoftDynamics #digitaltransformation #B2B #digitaladoption #digitalintegration #digitalsolutions #wholesaletradesector #wholesaletrade
