1. Integration

Having your online catalogue integrated with your e-Marketplaces, CRM and ERP systems lets you track and manage your price, product and inventory data from one central location. Maintain synchronisation between systems and the e-Marketplace and stay in the loop about any changes that occur. Our DSM Suite 2.0 allows data exchange between e-Commerce and backend systems, which makes customer and product information easily available and synchronised, enabling comprehensive data analysis.

2. Profiles

The catalogue needs to be customised to appeal to the various types of customers. Provide a personalised experience to loyal, seasonal, and ad hoc buyers by segmenting catalogue content based on their preferences.

The concept of Tier Pricing (volume discount, contract pricing, special discount..etc) applies to B2B eCommerce. With DSM Suite 2.0, you can assign specific products to tier prices, segment the customers based on their profiles, and assign these prices accordingly.

3. Sub-categories

Making meaningful connections between categories within your catalogue, so that whenever a customer searches for a product, it will proactively suggest related products. Catalogues that understand the relationship between sub-products will let customers choose the appropriate collection without errors.

You can also organise and track products by adding "Tags". Tags can serve as a common identifier to help you sync inventory with your catalogue.

4. Content Structure

The content needs to be structured but flexible as well. This allows you to easily share the best promotions and products based on the profiles and requirements of your customers.

Ensure that your content is accessible across all devices and channels to create an optimal customer experience.

5. Elasticsearch

With Elasticsearch, you can achieve flexible and quick results, as well as optimise them according to rules and ranking. Moreover, predictive search and fuzzy logic allow customer mistakes and errors in searches to be identified and corrected.

Final Thoughts

Pay attention to the behaviour of your B2B customers.

There are differences in the way that catalogues are displayed online between B2C and B2B business models. A B2C catalogue is intended to sell directly to customers, while a B2B catalogue is designed to sell to businesses that may have multiple users. Due to this, B2B catalogue needs to allow customers to buy products at higher volumes and different price points. Different attributes of products are also used for categorising and grouping them.

Your B2B customers will have higher expectations for the catalogue and what they are looking for. Some customers may want to look at all products, while others simply want to enter the product codes they want to buy. Your catalogue must accommodate these various buying styles.

The product descriptions in B2B catalogues are much more detailed. Present all product details, such as sales, maintenance, credit limits, or how different payment methods work, clearly and without overwhelming your customers. Consider using different media to make your customers' experience more interactive will help them learn more about the product and how to use it.

Get a better start with Zooloo. Our team is happy to assist you with your journey towards digital transformation. Please contact us at sales@zooloo.asia.

• Find some tips on B2B Sales Strategies
• Looking closer at Marketing Strategies
• Read about The Digital Transformation Journey
• Learn more about our “Digital Backbones”

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