The truth is that, despite our extensive discussion of ways you can prevent cart abandonment, it is simply impossible to eliminate it. Various factors cause cart abandonment, and it is not always your fault. Sometimes, customers abandon their shopping carts for unrelated reasons to the purchase. Possibly, they were just browsing and made an unintentional mistake by adding an item to their cart. You need to focus on getting these abandoned carts back on track toward conversions, not why someone left your site.
1. Give reminders and provide value or perks
Your customers have likely visited at least a dozen other e-Commerce sites before finding yours. In some cases, they may have left your e-Commerce site - leaving a few abandoned carts. It's even possible that they don't even recall being on your site in the first place. If you are trying to reengage these abandoned carts customers, you must be very specific in your offer – remind them who you are, what rewards they earn if they complete their orders and what other perks they can get. Your offer should also be specific and limited to create a sense of urgency. Ideally, you will entice your cart abandoners back to your eCommerce site and complete their purchase.
2. Optimise your Checkout Page with A/B Tests
An A/B test involves testing two versions of the same page. Only make one change per test. Thus, you will be able to see if the change has affected your abandoned cart rate. You can conduct A/B tests on payment methods using different payment methods and options. Also, test whether it is necessary to show coupon fields or give the option to select or deselect coupons would improve conversion rates? Test if adding a trust and security seal to your checkout page increases purchase completion.
3. Handle objections with offers
Exit-intent popups are widely used since they're a fantastic way to reengage customers.
Just as the customer is about to click away, a popup appears to try one final time to convince them to buy.
For cart abandonment to be reengaged, you have to handle their objections. You can look at your site's analytics and determine why users tend to abandon their shopping carts. If your customer is still unsure about your product, list the various ways your product can benefit them on your exit popup. Find out if you can offer free shipping for specific quantities and indicate that in your exit popup.
Final Thoughts
Re-engagement Message.
Re-engagement messages are usually directed at your customers who are distracted by something and abandon their cart. For those who abandoned their cart for any of the reasons we discussed earlier, you will have to do more than just remind them that they have a full cart. They are aware that their cart is full; they probably wanted to purchase all of the items inside but could not do so for whatever reason. Your responsibility is to identify the issue and help them fix it so that they can complete their purchase. Take steps to ensure a similar problem does not occur again. Improve your customer experience for all of your online users, not just for this individual.
You will enjoy immense growth opportunities if you partner with the right service provider. Get a better start with Zooloo. Our team is happy to assist you with your journey towards digital transformation. Please contact us at sales@zooloo.asia.
- Find some tips on B2B Sales Strategies
- Looking closer at Marketing Strategies
- Read about The Digital Transformation Journey
- Learn more about our “Digital Backbones”
Tags: #CRM #MicrosoftDynamics #digitaltransformation #B2B #digitaladoption #digitalintegration #digitalsolutions #wholesaletradesector #wholesaletrade
