E-Commerce business owners sometimes forget to put themselves in their customers' shoes. Besides addressing the onsite issues of your customers, you should also consider how they feel when they visit your e-Commerce site. The way customers interact with your site will significantly impact how they decide to buy your products. Here are 3 proven ways to increase engagement on your e-Commerce site.
1. Content Upgrades
You can capture potential customers with content upgrades, even if they aren't ready to buy. Collect their email addresses and market them until they are prepared to buy. A discount is one of the many content upgrades available for e-Commerce sites. Besides, you can give away a free "buyers guide" that describes your latest product, an informative ebook, or even a video interview with an industry expert.
To get your potential customers' email addresses, you need to offer something they are likely to find valuable.
List of content upgrades:
- ebooks or eguides
- Free templates
- Interviews with experts
- Product's trial
- Free tester
- Discounts
- Free Webinars or workshops
2. Compelling Call-To-Action (CTAs).
Your content's calls to action should align with the customer's mood to make what you want them to do crystal clear. If you're blogging about products, a "Buy Product" CTA may seem too aggressive, but a "Hear what others say" CTA may be better. Additionally, you can put buttons like "Learn more" or "Add to Cart" on your product pages, as they are super helpful and provide customers with a direct path to take.
How to be compelling?
- Match CTAs with your sales funnel stages
- Use terms that customers can relate to
- Use simple and straightforward terms
- Use a simple next button to direct customers to the following action
- Have a bold, visible, and clickable appearance
- Place multiple buttons for multiple opportunities to convert
3. Use of Live Chats
There are times when a website fails, customers become frustrated, the checkout page will freeze, and other things will go wrong. Providing customers with one-click access to customer service when and where they need it can help resolve these mini disasters. You should include a visible and clickable Live Chat button on your checkout page since it can serve as a valuable resource for customers, especially those trying to resolve their issues and proceed to checkout.
What are the benefits?
- Give customers a better support experience
- Customers can connect with an agent instantly
- Support customer acquisition
- Build rapport with customers
- Provide 24/7 support (with careful scheduling)
- Increase customer engagement
- Customers can have their purchase-related questions resolved on the spot
Live chat will boost your user experience and decrease your chances of losing customers due to common frustrations. You may even get a positive review by assisting them through the checkout process.
You can also implement a solution like DSM Suite 2.0+ Omnichannel Support to automate and streamline your customer service processes. In this application, you will be able to respond, track, and analyse all your communication channels in one place. Furthermore, the tool provides other automated features such as receiving notifications when customers ask questions, prioritising customer calls, setting reminders, and answering customer questions through chatbots or live chats.
Final Thoughts
Customise 404 pages.
It's important to create custom 404 pages for your e-Commerce site to direct customers to relevant content if they can't find what they're looking for. Consider adding a search box so customers can find a different post or product. You can also add a list of "Products You Might Also Like" as an incentive to make a similar purchase. Or why don't you put a video with a similar product review with a link to buy it instead?
Even if you don't have the product they're looking for, you can still make a sale. Provide users with similar items that they may also enjoy.
You will enjoy immense growth opportunities if you partner with the right service provider. Get a better start with Zooloo. Our team is happy to assist you with your journey towards digital transformation. Please contact us at sales@zooloo.asia.
- Find some tips on B2B Sales Strategies
- Looking closer at Marketing Strategies
- Read about The Digital Transformation Journey
- Learn more about our “Digital Backbones”
Tags: #CRM #MicrosoftDynamics #digitaltransformation #B2B #digitaladoption #digitalintegration #digitalsolutions #wholesaletradesector #wholesaletrade
