As an e-Marketplace, Lazada isn't just focused on the sales aspect, but also on the opportunity of building long-term connections with customers. Thus, Lazada has a gaming section (LazCity) that customers can use to earn coins that can be redeemed for discounts and special offers. This time, Lazada has introduced a live-streaming feature - Lazlive - which provides a direct link between sellers and buyers. In this article, we will discuss to you the benefits of Lazlive feature and Frequently Asked Questions.
LazLive's Benefits
1. Offer vouchers directly to your customers
2. Feature your products in 360° view
3. Establish direct interaction/engagement with customers
4. Get more followers for your e-store
5. Give your customers real-time purchasing options
Live streaming enables shoppers to see your products and buy them in real-time.
The importance of Lazlive
1. Strengthen Shopper Community
The LazLive feature allows you and shoppers on Lazada to continuously make offers and bid on products. In this way, communication between you and your customers will be encouraged, and you can develop a more solid relationship.
2. Interactive Streaming Content
Start by creating content that your customers will enjoy. By creating engaging content, you will be able to market your featured and trending products to increase customer interest and entice them to make a purchase.
3. Active Customer Engagement
Live streaming requires real-time interaction with your customers. Therefore, you should pay attention to the comment section since it is here where customers will respond to your content. By engaging with your customers, you can improve brand awareness and credibility.
4. Richer Shopping Experience
LazLive has a dynamic storefront where you can upload your featured products, best deals, and vouchers for claiming and purchasing while watching your product live.
FAQs on LazLive
1. I am disconnected during live streaming
The live streaming will only be paused. Thus, once you are back online, click the screen to continue. Do not click the End button; otherwise, you will have to restart your live streaming.
2. I do not know how to create banners and run paid ads
You can choose from a range of services by engaging with Lazada Marketing Solutions, such as banner and advertising.
3. I am not sure which mobile device to use
Lazada recommends high-spec camera mobile, because low-end mobile produce pixelated pictures, making it impossible for customers to see the host or products.
4. I do not have a place to do live streaming
You can rent a studio thru Lazada Service Marketplace.
5. I do not have hosting experience
You can hire an influencer thru Lazada Service Marketplace.
Final Thoughts
Utilise Lazada's marketplace for services.
In your Lazada Service Seller dashboard, you will find Lazada Service Marketplace on the left. Different packages are available, including live stream support, customer service support, store design, product design, inventory management, logistics, packaging, and finance. You can choose from a variety of packages based on your budget. Use Chat Now button to get in touch with the service provider to clarify your needs and expectations. Upon agreement, you can purchase the service.
If you wish to hire an influencer or rent the studio, you need to coordinate with Lazada Service Marketplace at least 5-7 days before the live streaming.
You will enjoy immense growth opportunities if you partner with the right service provider. Get a better start with Zooloo. Our team is happy to assist you with your journey towards digital transformation. Please contact us at sales@zooloo.asia.
- Find some tips on B2B Sales Strategies
- Looking closer at Marketing Strategies
- Read about The Digital Transformation Journey
- Learn more about our “Digital Backbones”
Tags: #CRM #MicrosoftDynamics #digitaltransformation #B2B #digitaladoption #digitalintegration #digitalsolutions #wholesaletradesector #wholesaletrade
