Shopee Live's Benefits

1. Display permanent vouchers and offer follow prize vouchers
2. Increase brand awareness of your e-store
3. Feature products for immediate purchase
4. Establish direct interaction/engagement with customers
5. Give your customers real-time purchasing options

The importance of Shopee Live

1. The Shopping Bag Icon

It gives you the option of featuring products during the live stream. You can only display one product at a time. Simply tap the shopping bag icon and click the Show button to display the product. To change the current product, click on a new one. If you start your live stream without a product, you will not be able to add one later on.

2. The Voucher Icon

With this feature, you can tag shop vouchers during a live stream to give them away to your viewers. For vouchers you want your customers to see, you need to click on the voucher button and hit the Show button.
Once you select a voucher, a 30-sec countdown will begin for all the users to claim. If a customer claims the voucher, it will disappear from view. You can also untag the vouchers anytime.

3. The Message Icon

You can allow viewers to comment and interact using the Message icon during the live stream. You can control what comments are allowed and banned.

4. The Arrow In Box Icon

You should be familiar with this “Share” icon. Clicking on this icon will allow you to share the stream on social media.

5. The Smiley And Camera Icon

You can control the filters even while live streaming by clicking on the smiley icon. You can switch between the front and back cameras by clicking on the camera icon.

Shopee Live's FAQ

1. How does Shopee Live work?

You can display products live in Shopee Live, which allows the customer to see a better overview of your products than just viewing a photograph of them. Through the Livestream section of Shopee Live, viewers can also learn more about your products.

2. How do I remind viewers?

Livestream Reminders help promote your upcoming streams and remind your followers/customers about the event.

3. How do I issue vouchers?

Hit the voucher icon and then select “Show” the voucher you want your viewers to see.

4. How can my live stream be featured in tab sections?

If you want to be featured in the tab sections for extra exposure, be sure to join Shopee-initiated campaigns!

5. Is it possible to do Shopee Live without selling anything?

Yes, you can. Shopee Live does not require you to sell a product, and you can be creative with the content you share with your customers.

Final Thoughts

Check before going live.

It should all be in order. Make sure your content flow and host script are ready. You should prepare content that matches the length of the streaming session. Update your Shopee homepage with the correct banner and cover image. Verify that featured products appear on the product feed and that the discounted prices are reflected. Organise the giveaways that will be offered. Decide how many of these you're going to give away and how you're going to determine who the winners will be. Share the live stream on your social media pages if you want more viewers.

You will enjoy immense growth opportunities if you partner with the right service provider. Get a better start with Zooloo. Our team is happy to assist you with your journey towards digital transformation. Please contact us at sales@zooloo.asia.

• Find some tips on B2B Sales Strategies
• Looking closer at Marketing Strategies
• Read about The Digital Transformation Journey
• Learn more about our “Digital Backbones”

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