Growing B2B e-business can be difficult in an overcrowded e-Marketplaces. As a result, you must acquire the ability to market your e-business effectively. Part 01 covers the first 5 tips you need to know.
1. Plan ahead
Without planning, you have less chance of being successful. You can use your plans as a roadmap for setting goals, understanding your B2B target audience, and optimising your campaigns. It serves as a reminder of your goals and strategies on a regular basis, so you stay on track. You can avoid taking hasty decisions in difficult situations by planning ahead of time.
To begin, you must determine your target audience for your B2B e-store. Your target audience needs to be different from your regular top customers who are in regular contracts with you and have credit terms. You can consider expanding geographically or industry-wise. Use simple tools like newsletters or sign-up forms to capture potential customers for your pre-launch. Providing exclusive offers to the first B2B 100 customers could also be an option.
2. Social Media
According to Statista, Singapore has an estimated of 3.2 million social media users in 2021. Social media has such a massive audience, making it one of the best platforms to advertise and direct target audience to your e-store page. Another way to promote your B2B e-store, you can join B2B groups or communities to engage your target audience. Don't forget to setup your social media pages with contact, products and services you offer, and other details about your company.
3. Search Engine Optimization (SEO)
e-Businesses benefit from SEO because it drives traffic. While most e-Marketplaces are SEO optimised, but how do you stand out from the crowd? Create SEO content with relevant keywords and tags, and include SEO-friendly product descriptions. The homepage of your B2B e-store should contain good content about your company and value proposition.
4. Product Content
The difference between product listings customers see and product listings people purchase is your product content. The titles, descriptions, and categories of products are often what convince consumers to make purchases. Put more effort into these, and your listings are more likely to rise to the top of e-Marketplace search results. Spend time identifying keywords, creating compelling product descriptions, identifying the best categories, and optimising your images.
In the case of B2B, make sure you have accurate information about your manufacturers, product attributes, technical specifications, and part numbers. Include a list of accessories or alternatives that your customers can “add-on”.
5. Unique Selling Points (USP)
Highlighting your products' distinguishing features and optimising your description for SEO will attract potential customers to your e-store. You have a unique selling point due to value-for-money, list of add-ons, a great user experience (clearly defined categories), and a secure payment gateway. In whatever way you promote your B2B e-store, make sure to include your value proposition or USP.
Final Thoughts
Easy inventory management.
Your B2B inventory will grow, and your channels will expand. Keeping track of inventory and prices become complex and time-consuming task. It is possible to oversell or undersell stock if your stock levels are not updated in real-time. You may be exposed to negative reviews from online customers and penalties from marketplace platforms. A good inventory management solution is essential.
Discover our DSM Suite 2.0+ e-Marketplace, where you can manage the publishing and order tracking to various e-Marketplaces such as Shopee, Lazada, and Qoo10. A fully integrated B2B e-Commerce platform that supports multiple e-Marketplaces, multiple stores, multiple languages, multiple currencies and million of SKUs. Orders can be tracked, and stock accuracy is improved.
You will enjoy immense growth opportunities if you partner with the right service provider. Get a better start with Zooloo. Our team is happy to assist you with your journey towards digital transformation. Please contact us at sales@zooloo.asia.
- Find some tips on B2B Sales Strategies
- Looking closer at Marketing Strategies
- Read about The Digital Transformation Journey
- Learn more about our “Digital Backbones”
Tags: #CRM #MicrosoftDynamics #digitaltransformation #B2B #digitaladoption #digitalintegration #digitalsolutions #wholesaletradesector #wholesaletrade
