6. Simple Navigation

McKinsey survey reported 34% of B2B buyers and found that difficultly finding products is among the most frustrating issues. To facilitate easy navigation through your e-store, you should have a clear division of products by categories and subcategories.

Try the search bar of the e-Marketplace platform you are using. You should examine their search functionality for the ability to handle variations in the customers' queries. As an example, customers might input “40 feet” as “40ft.,” “40 foot,” or “40’”. Does the customer have the option to search for the products by SKU number, part number, or serial number? By knowing the limitations of the e-Marketplace search bar, you can categorise your products and write your product description in a way that is SEO friendly as well as search bar friendly.

7. Payment  

Transactions that are seamless and secure retain customers. Payment options on e-Marketplaces usually include debit cards, credit cards, and their own e-wallet service. Check if your target audience is familiar with these options and if these payment gateways comply with local regulations.

Note -In the event that the orders from your e-Marketplace customers grow large and they require credit terms, you should be able to direct them to your e-Commerce site, where you can create custom checkout options that include credit terms.

8. Mobile Optimization

Mobile devices are increasingly being used by B2B customers to place orders. Almost every e-Marketplace has its own app and is mobile-friendly. Make sure that your e-Marketplace homepage is mobile-friendly. Make sure your product photos, descriptions, and homepage look great on any device.

9. Collaborate with Influencers

Social media influencers specialise in different niches and have a strong following. Find the right influencers for your B2B market. By promoting your e-store on influencers' handles, you can expect an increase in visitors. Collaborate with an influencer who not only has a high following, but also an engaged B2B audience. Also, you can invite them to host your Live Commerce event, which is very popular in all e-Marketplaces now.

10. Expand your Horizons

If you want to grow your B2B e-business, you should eventually expand to multiple e-Marketplaces. Streamlining your growth is the key to success. It is important to use a digital solution that can integrate with most of the e-Marketplaces. In this way, you don't need to upload your data every time you expand.

Consider to use our DSM Suite 2.0+ e-Marketplace, where you can manage the publishing and order tracking to various e-Marketplaces such as Shopee, Lazada, and Qoo10. A fully integrated B2B e-Commerce platform that supports multiple e-Marketplaces, multiple stores, multiple languages, multiple currencies and million of SKUs.

Final Thoughts

Inform Everyone.

Don't forget to spread the word! Put up a landing page or a call-to-action button, send an e-mail, or send a social media push. Inform your B2B target audience and customers, let them know they can purchase from you on their favourite e-Marketplaces.

Tips: When writing cold emails to your target audience, clearly describe your e-store's value proposition. To entice them to find your e-store through their regular e-Marketplaces, you can also offer limited special deals. Don't forget to include your company website and social media links in your emails.

You will enjoy immense growth opportunities if you partner with the right service provider. Get a better start with Zooloo. Our team is happy to assist you with your journey towards digital transformation. Please contact us at sales@zooloo.asia.

• Find some tips on B2B Sales Strategies
• Looking closer at Marketing Strategies
• Read about The Digital Transformation Journey
• Learn more about our “Digital Backbones”

Tags: #CRM #MicrosoftDynamics #digitaltransformation #B2B #digitaladoption #digitalintegration #digitalsolutions #wholesaletradesector #wholesaletrade