e-Commerce is growing incredibly fast, and now more customers prefer making purchases online. So, what can you do to stay competitive and provide value to your customers? You must now focus on delivering meaningful customer experiences to survive in the current e-Commerce climate. This blog discusses the advantages of integrating your CRM with your e-store for driving customer engagement and increasing customer satisfaction.
Advantage #1: Enhanced Online Engagement
You can significantly improve engagement with your customers online by leveraging data in your CRM about their interests, purchase history, and preferences. These data can be used to customise marketing campaigns, products and service offerings. To determine when to offer them discount coupons or identify possible cart abandonment. Also, segmenting your customers allows you to target the right products at the right time based on their intentions.
Advantage #2: Streamlined Order Management
It's crucial that you ensure that your customers' orders are delivered on time after purchase. Each order has its challenges; there may be modifications, returns, or cancellations, and many unresolved complaints regarding orders and shipping. It will be confusing and tedious for the customer service to manage hundreds of orders every day if you don't integrate your CRM with your e-Commerce, where a central database will be available. To provide outstanding customer service and order management, you need tight integration between your e-Commerce and CRM.
Advantage #3: Inventory Planning
It can be challenging to sell products through your e-Commerce if you do not manage your inventory correctly. e-Commerce with CRM can be advantageous if you have more than one e-store since it can keep track of stock levels and pickup points accordingly. Further, you can easily access the data of your most valuable customers, analyse their buying patterns, and optimise your inventory planning.
Advantage #4: Sales Forecasting
e-Commerce with CRM enables you to create accurate sales forecasts. Using your e-store's data to build pipelines in your CRM can allow you to predict future sales growth accurately. Determine what products to promote and how much advertising budget to set aside to boost sales.
Advantage #5: Minimised Errors and losses
When data entry errors occur, they directly affect sales and other crucial metrics. With CRM and e-Commerce integration, you can automate repetitive and time-consuming processes and eliminate the hassle of manually entering data. Our DSM Suite 2.0 extends your e-Commerce operations with an intuitive CRM interface, giving e-businesses the power to deliver meaningful customer experiences. DSM Suite 2.0+ streamlines order fulfilment across multiple e-stores and e-Marketplaces, manages inventory and increases customer engagement. Gives you the freedom to focus on growing your e-business instead of being bogged down with manual operations.
Final Thoughts
The need to nurture abandoned carts.
Another advantage of using eCommerce with CRM is that it allows you to see what your customers are doing on your website. You can connect all of the data from eCommerce, Google Analytics and CRM to discover why customers abandoned their shopping carts. By doing so, you will know when and how to activate the next step with your customer, which will encourage them to complete the order.
Get a better start with Zooloo. Our team is happy to assist you with your journey towards digital transformation. You will enjoy immense growth opportunities if you partner with the right service provider. Please contact us at sales@zooloo.asia.
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Tags: #CRM #MicrosoftDynamics #digitaltransformation #B2B #digitaladoption #digitalintegration #digitalsolutions #wholesaletradesector #wholesaletrade
