Technology and social media have changed the expectations of customers. When your CRM and social media are integrated, it is easier to track, benchmark, and engage with customers through their preferred channel of interaction. Here are 3 great reasons to integrate your CRM and social channels.
1. A better understanding of your customers' needs
Your CRM solution linked to your social media channels allows you to make more informed decisions about your customers' future needs. When you know what your customers care about, which competitors they follow, and what they're sharing, you can predict what they'll buy. Creating a customer profile based on the information you gathered about them can help you anticipate what your customer needs. You can create tailored advertising campaigns based on purchase patterns and social media mentions. Create custom advertising campaigns to suggest similar products to specific audiences. When targeted suggestions are offered, the customer experience becomes more precise and personal, increasing their likelihood of spending more.
2. An improved way to engage and assist your customers
Your top priority should be customer engagement, achieved with a CRM and social media, which gives you a 360-degree view of your customers. Use a CRM to store customer information from social media channels, such as customer complaints, challenges, and praises. You can provide your sales team with real-time, detailed information, enabling them to serve your customers better. Rather than calling companies directly, most consumers prefer to use chatbots or social media to complain about unsatisfactory products or services. You can also automate and streamline your customer service processes by implementing a solution like our DSM Suite 2.0+ omnichannel support and helpdesk. This application allows you to respond, track, and analyse all communication channels in one place. Proactively monitoring and analysing customer feedback enables you to respond quickly to customers so that they feel heard and valued.
3. An increased ability to analyse data about your customers
Statistical data from social media is aggregated in CRM to provide a broad understanding of demographics, interests, goals, and buying trends. A richer customer profile lets you know more about your customers and place them more effectively in the sales funnel. Know who your target market is and focus on leads you know will convert well. Turn on the social listening feature in your CRM tool to monitor customer feedback, mentions of your business, and conversation regarding relevant keywords, topics, competitors, or industries. Developing an effective social media strategy helps your organisation build better relationships with prospects and customers through brand awareness, social presence, and content marketing.
Final Thoughts
Expand and grow.
Increase your social media presence to grow your customer base. Expanding your network gives you a greater chance of developing new relationships. Using insights from your CRM, identify similar audiences on social media networks so you can effectively target and market them. Segment the audience based on their contact information, past interactions, behaviour patterns, and spending habits to determine when and how to engage them.
Get a better start with Zooloo. Our team is happy to assist you with your journey towards digital transformation. You will enjoy immense growth opportunities if you partner with the right service provider. Please contact us at sales@zooloo.asia.
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- Looking closer at Marketing Strategies
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Tags: #CRM #MicrosoftDynamics #digitaltransformation #B2B #digitaladoption #digitalintegration #digitalsolutions #wholesaletradesector #wholesaletrade
