How do you know what metrics will matter to your organisation and affect your bottom line? Focusing on the metrics that matter is very different from having data. Given how much information is available from websites, blogs, and social media channels, cleaning up your data and analysing it is crucial. This goal is to help leaders understand the core information that will strengthen sales strategies moving forward. Here are the 4 engagement metrics sales teams should pay attention to.
1. How long do your prospects spend on your content?
What percentage of your prospects spend time reading and reviewing your content and interacting with your messaging? By analysing interaction durations, you can determine the value of your content and tailor your communication accordingly. There is little chance that an email that has been opened for five seconds and then deleted will have any effect. However, personalising and customising emails will enhance results. The secret to ending an old year on a high note and starting a new one on the right foot is to master your sales data. Based on duration metrics, you might discover that you need to make some changes or update your sales process or that you need to revise your marketing collateral based on how prospects interact with it.
2. How often do your prospects engage with your content?
How frequently do your prospects interact with your blog, email, and other types of content? You could be losing potential leads if you cannot answer these questions. If you see targeted prospects regularly visiting your website, that may indicate that they are planning a purchase, upgrading, or taking another action that will affect your bottom line. It is essential to analyse this information and design content that engages customers until they purchase.
3. How responsive are your prospects to your content?
Prospects should be tracked based on which sales content they read and which emails they open. Email tracking helps sales teams understand how and whether their emails are being opened so they can develop more personalised campaigns. By focusing on high-priority accounts, you can engage and interact with them more effectively.
Final Thoughts
Create content that demands action from your prospects.
The frequency of engagement is not the only indicator of buying interest and intent but also qualitative information. Does your prospect click on your links, read your material, or respond to your emails? You might need to pivot to a new strategy or change the content if your customer isn't completing specific actions. Motivation plays a vital role in understanding how you can engage with your customers and how and when you should do so. You can motivate your customers today by conveying an understanding of them on a personal level.
Get a better start with Zooloo. Our team is happy to assist you with your journey towards digital transformation. You will enjoy immense growth opportunities if you partner with the right service provider. Please contact us at sales@zooloo.asia.
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