A salesperson is under a lot of pressure to get their pitch heard in this highly competitive environment. Engaging customers becomes even more complex and frustrating when switching between channels. You're not alone in this battle: hundreds of sales representatives have already faced these challenges. Here are 2 tips to help you succeed in a sales engagement.
#1 Digital Selling – personalised engagement with your customer
B2B sales teams must evolve, and technology makes collaboration easier and more intelligent. The digitalisation of sales enables you to monitor how prospects engage on your e-Commerce site, how they respond to your marketing campaigns and the point at which they click the button to purchase. When you are able to craft a more effective sales pitch, you will be able to engage customers in a smarter, more personalized manner.
Using past purchase histories and behaviors, you can predict future sales and increase engagement, which our AI & BI predictive analysis platform can help you do. Additionally, data helps determine how to advance a sales opportunity and what customers struggle with or overlook. Obtain insights into how to improve your sales engagement as well as sales performance.
#2 Live Chat & Chat Bot – active engagement with your customer
Live chat improves sales opportunities through practical and prompt customer engagement. Live chat is an excellent option for maximising leads and optimising return on investment for B2B sales, as B2B sales typically have higher order values, longer sales cycles, and are often more complex than B2C sales. Prospects can be contacted proactively during the sales process if they need assistance making a final purchase. In addition, AI-based Sales Chatbots offer customers prompt answers to their common sales FAQs.
If you want to automate and streamline customer engagement, consider implementing a solution like our DSM Suite 2.0+ Omnichannel. A Chatbot and Live Chat solution with Omnichannel capabilities, including automated features such as setting reminders to call customers, receiving notifications when customers ask questions, and using self-service chatbots to answer frequent questions. In addition, every message, regardless of channel, will be consolidated into one Inbox by integrating multiple messaging apps like WeChat, Line, Whatsapp, and Messenger.
Final Thoughts
Think about the customer journey
You should tailor live chat strategies for each phase of the customer journey. Guide and direct your customers to the next step with live chat. If a customer stays on a product page too long, you can use live chat to proactively engage them. Using live chat to engage customers in the sales process, you can also increase the value of each order by upselling and cross-selling. It's important to identify weaknesses in your approach by evaluating each type of interaction.
Get a better start with Zooloo. Our team is happy to assist you with your journey towards digital transformation. You will enjoy immense growth opportunities if you partner with the right service provider. Please contact us at sales@zooloo.asia.
- Discover more about Customer Service Strategies
- Find some tips on B2B Sales Strategies
- Looking closer at Marketing Strategies
- Read about The Digital Transformation Journey
- Learn more about our “Digital Backbones”
Tags: #CRM #MicrosoftDynamics #digitaltransformation #B2B #digitaladoption #digitalintegration #digitalsolutions #wholesaletradesector #wholesaletrade
