Technology, systems, and tools are crucial for success. Wholesalers traditionally make most of their sales through phone orders and in-person visits, but they are discovering that to stay competitive in today's market, they have to focus more of their efforts on B2B e-Commerce. In high-value wholesale, customers expect the same (or higher) service levels, while the millennial generation's B2B purchasing power demands frictionless e-Commerce. To help you be successful with your B2B e-Commerce strategy, we'd like to share our insight into what systems integration technologies you should use.
B2B ERP
ERP systems and back offices are crucial to success. It is essential to streamline and automate processes such as order fulfilment, invoicing, and accounting as much as possible. Integrates directly with your choice of e-Commerce platform along with other channels, enabling you to sell effectively via any channel - online, by phone, with EDI, at trade shows, or on the field.
B2B CRM
Most CRM systems are designed to manage customers in the B2B market. Typically, sales reps record customer information for these CRMs. In contrast, CRM can gather customer information directly at the point of contact by integrating with your existing e-Commerce site, monitoring your website, and gathering browsing behaviour to compile a 360-degree picture of the customer. As you receive many customer inquiries, the system will route them to agents in the most efficient way, thus allowing you to make the most of your employees.
B2B Client Portals
As cloud-based solutions grow in popularity within the industry, offering a self-service portal is relatively easy. When you operate a large-scale B2B company, you need to be able to cater to different types of sales methods. It would be better for customers to access their own client portal to view their history, track their orders, inquire about products, and even return products. Your portal should be able to be integrated directly with your back-office applications or your e-Commerce platform using a robust API.
B2B Payment Solutions
Multiple payment options are standard across many industries, especially in B2B and wholesale. Specific credit and payment terms, discounts, invoices, and payments apply to B2B sales, and you must adhere to those policies as a seller. Paying faster ensures you receive funds faster, which is critical for healthy cash flow. So, your ecommerce platform and your other ordering systems will have to be able to handle on-account transactions, split payments, invoices, and online payments.
Final Thoughts
Providing flexibility throughout the buying journey and high service levels are critical aspects of B2B. e-Commerce (and the technology and integrations that facilitate it) should therefore play an essential role in your current and future B2B strategy.
Using Zooloo's DSM SUITE 2.0, business owners in the Wholesale Trade can conduct their entire offline and online operations. An integrated e-Commerce, CRM, and ERP platform can capture business opportunities and minimize losses. By utilizing a cloud-based infrastructure, you can now easily buy, market, sell, and distribute products, reducing human interventions and increasing productivity.
Get a better start with Zooloo. Our team is happy to assist you with your journey towards digital transformation. You will enjoy immense growth opportunities if you partner with the right service provider. Please contact us at sales@zooloo.asia.
- Discover more about Customer Service Strategies
- Find some tips on B2B Sales Strategies
- Looking closer at Marketing Strategies
- Read about The Digital Transformation Journey
- Learn more about our “Digital Backbones”
Tags: #CRM #MicrosoftDynamics #digitaltransformation #B2B #digitaladoption #digitalintegration #digitalsolutions #wholesaletradesector #wholesaletrade
