There are endless possibilities when finding creative ways to attract customers: new, innovative products, a smooth sales process, and marketing using machine learning. Yet the most straightforward solutions are often the most effective - to put the customer first. This blog outlines 4 ways CRM can enhance your sales and marketing strategies.
1. Obtain a 360-degree view of your customers
Your CRM software will give you a 360-degree view of your customers, allowing each team member to see the same data simultaneously. It provides you with a coordinated and customer-focused approach across the business, no matter who your customers speak to at the time. Any data regarding a customer, from emails and call notes to order history and payment information, is included.
- Know what your customers buy, when, and how they place orders. Discover the buying habits of your customers and analyze what they buy, when they buy, and how they place their orders.
- Help you determine how much you should be selling on each channel, when you should be advertising on social media and other helpful information that will help streamline your sales and marketing efforts.
2. Streamline your email marketing
With CRMs, you can segment your customers in real-time based on data like their type, purchasing history, and contract status. Then, you can use email marketing platforms and populate lists based on segmentation to run your campaigns automatically.
- Segment contacts based on their buying history.
Your customer just purchased something, so you won't try to sell them the same thing again; instead, you'll cross-sell other products they might need. - Segment by sales channel.
Depending on the costs and fees associated with each channel, you may be able to direct your customers to one over the other with a discount code or some other enticing offer, thereby reducing costs.
3. Improve customer relationships through personalization
It's a win-win situation to build customer loyalty and lasting relationships, especially when you look at how much less costly it is to keep customers than to find them. You have access to a complete customer audit trail, making it possible to personalize your service to them.
- Personalizing emails involves more than simply including customer names. You can also tailor emails based on their open rates and information about their addresses.
- A carefully worded (personalized) email with a link to their abandoned cart may be all it takes to make a sale.
Final Thoughts
Your accounts receivable management will run smoothly with access to real-time customer data, such as payment history and order history. Keeping track of which clients still owe you money for goods and services you've provided becomes very easy. The cash flow is crucial for maintaining a healthy business and allows you to detect repeat offenders (especially in wholesale and B2B situations). When repeat offenders and payment issues are identified, you might want to update your marketing campaigns to ensure these buyers do not receive notifications of special offers. These offers should only be given to loyal clients who don't repeatedly fall behind on their payments.
You will enjoy immense growth opportunities if you partner with the right service provider. Get a better start with Zooloo. Our team is happy to assist you with your journey towards digital transformation. Please contact us at sales@zooloo.asia.
- Discover more about Customer Service Strategies
- Find some tips on B2B Sales Strategies
- Looking closer at Marketing Strategies
- Read about The Digital Transformation Journey
- Learn more about our “Digital Backbones”
Tags: #CRM #MicrosoftDynamics #digitaltransformation #B2B #digitaladoption #digitalintegration #digitalsolutions #wholesaletradesector #wholesaletrade
