1. Personalisation

Providing relevant and personalised experiences to your customers can help you increase customer retention. Collecting data from your customers to make recommendations and tailor promotions to them is necessary.

Personalised customer interactions make them feel like they are interacting with you personally and that you care about them. Customer retention will improve in many touch points throughout the customer's journey, and email is one of the easiest and most common to personalise. Adding the person's name and title will allow you to personalise the email and provide context around your previous interactions with them. Send follow-up messages using CRM based on specified conditions.

Our DSM Suite 2.0 extends your e-Commerce operations with an intuitive CRM interface, giving e-businesses the power to deliver meaningful customer experiences. DSM Suite 2.0+ streamlines order fulfilment across multiple e-stores and e-Marketplaces, manages inventory, and increases customer engagement. Instead of being bogged down with manual tasks, you are able to focus on growing your e-business.

2. Reviews

Managing customer reviews allows you to engage with people with strong opinions about your organisation. It can prevent customers who have recently had a negative experience with your company from churning. Having tried to leave a review, your customers might be interested in hearing from your customer service team.

Customer delight is possible even with positive reviews. You could, for instance, thank your customers if they leave a positive review, which is a great way to show them that you cherish their business, so they are more likely to stay with you.

3. Reward

Customer reward programs are a way to retain customers. The more value you provide to your customers through a rewards program or points system, the less likely they are to choose another company. Your reward program should encourage customers to write reviews, refer friends, and share.

You can create a reward based on tier factors, such as points, income, types of purchases, and referrals. Choose from various options to reward repeat referrals, including points, products, samples, discount codes, store credits, and more.

Final Thoughts

Be community-minded.

Increasingly, customers are socially conscientious, which means you should be too. Customers are interested in whether your organisation supports charities, its employees contribute to community improvement projects, and who you partner with. You may not need to elaborate plan or donate to a charity that shows you care about the community; there are more straightforward ways to do that.

For example, as a tech company, you can offer to go into local schools to share your knowledge and expertise with the next generation of techies. You could also record a short podcast or write a blog post on how to get into the industry. As a company, you should be creative in your approach to branding so that your customers don't feel like they're dealing with a corporate entity. Instead, they want the companies they buy from to feel like they're real people.

Get a better start with Zooloo. Our team is happy to assist you with your journey towards digital transformation. You will enjoy immense growth opportunities if you partner with the right service provider. Please contact us at sales@zooloo.asia.

• Discover more about Customer Service Strategies
• Find some tips on B2B Sales Strategies
• Looking closer at e-Commerce Strategies
• Read about The Digital Transformation Journey
• Learn more about our “Digital Backbones”

Tags: #CRM #MicrosoftDynamics #digitaltransformation #B2B #digitaladoption #digitalintegration #digitalsolutions #wholesaletradesector #wholesaletrade #customerretention