#1 - Develop A Competitive Advantage 

By automating and synchronising data, your e-Commerce will become more efficient by ensuring accurate order fulfilment and delivery. It also makes it easier to streamline all orders, which makes your team more productive. Your e-store will have a significant competitive advantage over other stores in the same market as yours. CRM simplifies and improves customer engagement. Having customers, inventory, and order data transferred automatically and coordinated increases the company’s efficiency by ensuring that data is communicated quickly and correctly across all departments.

#2 - Increasing Employee Efficiency 

 e-Commerce integrated with CRM allocates your internal resources in a way that directly impacts your customer’s behaviours and allows you to categorise them based on specific criteria. Allows you to assign key account managers to distinct customer groups and remain service-ready at all times. Customer service is improved when all departments (warehouse, sales, order, delivery) have access to relevant data. Moreover, they won’t waste any time with their colleagues because everything they might need is already in the CRM.

In addition, managers and administrators can create multiple accounts with varying levels of access to sensitive data. When your team learns how to use the data from integrated systems (e-Commerce with CRM), they can accomplish more, increase productivity, and achieve better results. Your team can keep track of all prospect activities to follow up with them at the right time. CRM allows your team to schedule appointments when it is most convenient for customers, which enhances customer retention.

#3 - 360-Degree View of Customer

Your e-Commerce with CRM can provide detailed analytics on your customers’ buying behaviours and how your sales have engaged with them. Easy-to-digest information, such as contact information, behavioural patterns, and purchase habits, can be presented in charts, graphs, and diagrams. If you have a 360-degree view of all your customers, you can make smarter decisions and streamline processes, improving customer retention. You can expect your e-store to grow as your customers’ experiences evolve. A wealth of customer-related data paves the way for enhancing your e-business.

Final Thoughts

Costs are reduced when e-Commerce and CRM are integrated

With an eCommerce integrated with a CRM solution, you can significantly reduce costs and generate higher profits for your eCommerce business. It enhances customer retention by reducing loss caused by manual errors, which helps to improve sales. The chances of mistakenly transferring data manually for your online store are incredibly high. Whatever stage of the buying process your contacts are in, CRM will help your team manage all their information quickly. Moreover, you can see if your customers have visited your e-Commerce, downloaded content, or talked to your team member. Check out our DSM Suite 2.0 solution, designed to extend e-Commerce operations with a CRM interface, giving e-businesses the power to deliver meaningful customer experiences.

Get a better start with Zooloo. Our team is happy to assist you with your journey towards digital transformation. You will enjoy immense growth opportunities if you partner with the right service provider. Please contact us at sales@zooloo.asia.

• Discover more about Customer Service Strategies
• Find some tips on B2B Sales Strategies
• Looking closer at e-Commerce Strategies
• Read about The Digital Transformation Journey
• Learn more about our “Digital Backbones”

Tags: #CRM #MicrosoftDynamics #digitaltransformation #B2B #digitaladoption #digitalintegration #digitalsolutions #wholesaletradesector #wholesaletrade #customerretention