The only way for e-Commerce to survive in this hard environment is by integrating technology that streamlines processes and improves margins. Thus, it is crucial to integrate e-Commerce with CRM to enhance customer experiences and personalisation. As you manage your customers better and increase customer retention, you will be able to boost product sales to an optimum level. This blog will share 3 tips and 4 benefits for integrating CRM into your e-Commerce.
Tip #1: Gather Information About Your Customers
Create a centralised location where all customer details can be stored, including email addresses, contact numbers, and social media profiles, so that they can be accessed easily by Sales & Marketing. You may also pull information about your customer's activity, payment preferences, and shipping options. Keep track of everything and organise so you can analyse relevant details so you can improve customer retention and growth opportunities.
Tip #2: Organise Marketing Activities and Sales Interactions
Activities are to be managed and organiSed so that the sales and marketing teams can have a complete overview of customers' preferences and history. Automates sending personaliSed offers and messages to existing customers, encourages abandoned carts to return, and improves sales interaction. Additionally, CRM allows both sales and marketing teams to track lead activity from the moment prospects are identified until the sale closes and beyond.
Tip #3: Boost Sales Reps' Productivity
Your e-Commerce sales can be more effective by better understanding your customers. This will ultimately lead to better forecasting. CRM also allows Sales to discuss lead quality and follow-up strategies frequently and regularly to ensure they're on track toward revenue goals.
Benefit #1: Establish a Central Database of Your Customers
Connect CRM to your e-Commerce so that data can be centralised and shared readily - products, orders, accounts, clicks, leads from different sources, and other details. A centralised database keeps everything organised and easily accessible at all times.
Benefit #2: Provide a Proactive After-Sales Service
Keep track of the feedback from customers after they have purchased the products. Proactively respond to comments and offer valuable suggestions to make customers feel special and keep them returning for more purchases.
Benefit #3: Build AI and Predictive Analytics
Analysis is essential for understanding customers' behaviours, changing trends, and product purchase patterns. It is easy to analyse demographics, user integrity, lead conversion, email, content relevance, and more with many CRM platforms offering AI and predictive analytics.
Benefit #4: Improve the Performance of the Sales Team
By leveraging your customers' history, your sales team can cross-sell and upsell a distinctive range of products. Sales can pitch based on the customer's interests and preferences, in this way building a steady sales funnel.
Final Thoughts
Having CRM integrated with e-Commerce is one of the best ways to enhance sales.
Customer retention can be improved by analysing, understanding, and utilising CRM in your e-Commerce. You can use CRM to gather information about your customers' needs, preferences, and problems. Optimise your e-Commerce products' sales and marketing seamless with Zooloo's DSM SUITE 2.0.
Get a better start with Zooloo. Our team is happy to assist you with your journey towards digital transformation. You will enjoy immense growth opportunities if you partner with the right service provider. Please contact us at sales@zooloo.asia.
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