B2B decision-makers and customers are increasingly millennials that are comfortable with self-service sales processes. There will only be more reliance on digital and expectations surrounding the digital experience. How you enable your teams for digital selling needs to evolve and re-introduce offline activities to meet the needs of digitally savvy customers. This blog will discuss how your sales team can become a digital-first.
Timely connection to the right target
Knowing when and if a customer is ready to get involved with sales in person is difficult. Sales teams have difficulty finding hand-raisers through persistent outreach. Integrate omnichannel, ERP, and eCommerce sites with CRM to automate sales like our DSM Suite 2.0. Data is being used to guide sales decisions, buyer intent, and behaviour. Since more touch-points are required to provide an effective pitch on digital channels, Sales Reps will benefit from investment in intent data collection with Power BI and AI. By identifying buyer intent signals, Sales Reps can identify prospects' progress through the sales funnel and prioritise outreach based on those signals. Prioritising close-to-purchase leads will avoid wasting sales reps' time on buyers who aren't ready to engage.
Engage in Omnichannel Connection
Communication across multiple channels is essential for businesses to remain relevant to their customers. Using chatbots to greet customers when they land on your website is a great start. Furthermore, it can be a valuable tool for collecting contact information in addition to traditional lead forms, but interactions shouldn't be limited to that. Consider automating and boosting customer engagement with our DSM Suite 2.0+ Omnichannel. An Omnichannel chatbot and live chat solution set reminders to call customers alerts when customers ask questions and use self-service chatbots to answer common questions. All your messages from WeChat, Line, Whatsapp, and Messenger, no matter what channel, will be consolidated into one inbox. Face-to-face interactions are on the rise, so it's essential to integrate data from these meetings into a workflow that keeps a digital paper trail. Balancing impersonal but scalable communications with one-on-one interactions that consume time is essential to maximise efficiency. Customers want a digital-first experience, not necessarily a digital-only one for convenience.
Final Thoughts
Personalised sales follow-up.
Salespeople are also prone to forgetting to follow-up because they lack patience or time and cherry-pick the opportunities that appear promising. Hence, automating and integrating sales processes is necessary. DSM Suite 2.0 tracks every contact, allows your sales team to segment prospects by defined criteria and organiSes them according to their buying priorities. Sales engagement is automatically triggered for warm leads, and cold leads are nurtured with content. Personalised e-books, podcasts, videos, webinars, and white papers will be sent to educate or help the cold leads evaluate your product. Use sales surveys to support a deeper evaluation, allowing you to personalise your communication.
You will enjoy immense growth opportunities if you partner with the right service provider. Get a better start with Zooloo. Our team is happy to assist you with your journey towards digital transformation. Please contact us at sales@zooloo.asia.
- Discover more about Customer Engagement Strategies
- Find some tips on e-Commerce Strategies
- Looking closer at e-Marketplace Strategies
- Read about The Digital Transformation Journey
- Learn more about our “Digital Backbones”
Tags: #CRM #MicrosoftDynamics #digitaltransformation #B2B #digitaladoption #digitalintegration #digitalsolutions #wholesaletradesector #wholesaletrade #ecommercestrategy #smestrategy #edg #emarketplace #customerengagement #customerretention #ordermanagment #inventorymanagement
