Many companies have already taken the initiative to reach out to customers online. What additional benefits can Digital Transformation bring to a company with an existing web store, a billing system and inventory system already in place?
Stage 2 Automation
Many companies are at the Automation stage with the implementation of a frontend web store and a backend Enterprise Resource Planning system. This means that existing processes are digitally automated. For instance, in a Business-to-Business environment, when an order is received from the online store, the shipping label is automatically created, and the warehouse automatically receives instructions to perform the pick, pack and ship functions. When the goods are shipped, the billing system will generate the invoice to the Client.
Empower Your Staff
A Digital Transformation initiative will broaden a company's client base and therefore make more money. It does this by giving decision-makers, via a dashboard, timely access to exactly who their customers are, what they want, when they usually want it and how much of it, they need.
Engage Your Customers
As a result of Automation, a lot of customer data is collected. When the information gathered from the purchasing process is fed into an effective Customer Relationship Management (CRM) system, significant gains in productivity can be made in engaging customers.
Coupled with AI and Data Analytics, business owners can then tailor their product launches or promotions to suit the market. This is critical as new products introduced into the market are soon be replicated by competitors. Companies have this limited window to capture the attention and loyalty of customers. CRM puts the customer first, builds better customer relationships, creates a superior customer experience and ultimately increases revenue.
Optimise Your Operations
Over time, it is normal for businesses to have adopted different systems to address different issues. This results in data having to be replicated for each system, often done manually. An effective Digital Transformation initiative would integrate these silo systems into a single cloud-based platform. This allows your customers to search for products quickly and, if not available, for your sales team to respond immediately without losing the customer.
Transform Your Product
With real time customer information about what sells and what doesn’t, your product offering can be fine-tuned to market needs.
Companies who wish to start their Digital Transformation journey or discuss the implementation of Digital Transformation can contact us at sales@zooloo.asia. We would be happy to hear from you.
Explore more
- Read about The Digital Transformation Landscape
- Learn more about our “Digital Backbones”
- Learn more from our eBook series on Digital Transformation for Wholesale Trade
