Undergoing digital transformation is not an ambitious act. Digital transformation is not a 'want,' but a 'need.' Unless your intention is for the business to exit the industry due to atrophy and wind down indefinitely, getting serious about digitization-first organization-wide should be your strategy. Fast. Bringing your company through the process of digital transformation is not a matter of being ambitious. It would be foolhardy to think that any business exists in a bubble. The wholesale industry is no exception and those who have not brought their companies to the next level through digital transformation will be in for a hard landing.
How will your wholesale business measure up?
Your company may have been sheltered from the pandemic or even received a boost in sales due to the increased demand your product line may have filled. One thing is for sure, there is no shortage of competitors who will sniff it out and quickly vie for the same market share that you have been faithfully serving for the last few years. These companies will woo your customers with personalized recommendations based on their intimate knowledge of these customers through data automatically collected at crucial junctures in their online interactions.
Not just that, these customers will be wow-ed with these digitally transformed companies' ability to provide real-time information with regards to where their orders are and their efficiencies in responding to any queries posed through various channels.
Your competitors will also move from 'experience’-based decision making to data-driven recommendations that will steer their companies onward. Instead of 'good', 'bad' and 'maybe,' they will be able to measure and forecast in real terms - 25%, 80%, yes or no. Strategic thinking and intentional actions vs. managing the day-to-day.
Changing consumer behaviours will not let you rest
Taking lessons from giants of the past would be prudent. Back in the 1980s, Toshiba was regarded as one of the world's most innovative companies being the producer of the first mass-market laptop. Its success was quashed when competitors wizened up and sold their wares online for lower. The only constant is to accept that consumer buying behaviours will constantly be evolving.
As a business organization, the status quo is not good enough. In supplying on a wholesale B2B and B2C level, it would be prudent to harness the power of digital transformation in your sails and allow it to push your company forward.
Have any queries about how your wholesale organization can benefit from Zooloo's digital solutions? Contact us at sales@zooloo.asia.
Explore more
- Read about The Digital Transformation Journey
- Learn more about our “Digital Backbones”
- Learn more from our eBook series on Digital Transformation for Wholesale Trade
Tags:#digitaltransformation #B2B #digitaladoption #digitalintegration #covid19 #digitalsolutions #wholesaletradesector #wholesaletrade
