Your product image will convince your B2B buyer to choose you over your competitor who is offering the same item and maybe at a lower price. Are the images on your web store up to scratch? Or will it cause people to doubt the authenticity of the products your wholesale business is selling?
The Importance of Images
Because it is impossible for buyers to feel and sample products sold through e-Commerce channels, they will need to rely heavily on the images you provide on your website. The only way you will win them over is through well-angled, carefully placed and most definitely high-resolution photographs of the items set against nothing less than flattering backdrops.
The Importance of High Quality
Imagine you are making a purchase. You would want to examine the product from various angles. The same goes for your B2B buyer. Except they are buying these items in bulk. Sure, they could get in touch with you through the enquiry option. Your sales representative would need to revert with specifics to their queries. However, the first impression they get about your product would be the image you posted on your site.
The reality of it is, unclear, or poorly taken product images could drive the impression that your company may not be selling genuine goods, causing your company’s reputation to wane over time.
Other Considerations
Your customers would probably use your images to promote their products. You will need excellent quality pictures with well-written accompanying product descriptions. A glance at Lazada would see that many companies pull off their images from their distributor websites. Their photographs are sometimes grainy, unclear, and incapable of being expanded clearly as they were copied and pasted.
On the other hand, some companies set the plumb line for the standards in photo quality. The models and how they measure up for more obvious clothing size comparisons, consistent angles are taken of each product, including detailed measurements and the different ways these items could be styled. IKEA is an excellent example of home furniture and furnishings. Watson’s range of toiletries has a clear picture and a succinct product description on ingredients and how to use them, making it easy for the customer to decide on the purchase.
If you have any queries about how your wholesale business can benefit from Zooloo's digital solutions, be sure to contact us at sales@zooloo.asia.
Explore more
- Read about The Digital Transformation Journey
- Learn more about our “Digital Backbones”
- Learn more from our eBook series on Digital Transformation for Wholesale Trade
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