Customers in a physical store get to enjoy browsing products. Similarly, your B2B buyer’s eyes will be drawn to what catches their eyes as they browse through your webstore. Done right, banners in your B2B e-Commerce store are visually appealing and entice shoppers to buy more.
Types of Banners
A static banner includes a photo or graphic with text that viewers can click on a specific page. They are helpful when you communicate a simple message with a simple image (maybe just of the product) and are effective when your audience is already familiar with your brand.
An animated banner may include video, interactive activities, or rotating images. These are great for boosting brand awareness and engaging with your audience.
Size-wise, your banner should fit the space it’s intended for. If you’re planning to place it on a sidebar, a half or skyscraper banner is appropriate. Try a leaderboard or large rectangle if you want to direct attention to a particular product at the end of an article.
Tips for Successful Banners
1. Know Your Audience. If you know your customer demographics, you can better choose a product to highlight and a promotion to offer. Consider:
- Would my audience respond better to a discount on a specific product or blanket sale?
- Which products are moving slowly that I could boost sales with a promotion?
- What does my audience want in terms of the discount amount?
Over time, you can test different offers to get more data that you can then use to tweak future banners and offers.
2. Use Top-Quality Photos. Stellar product photos are essential, not just for your banner but also for your product pages. The difference between a shoddy photo a stellar one can make or break your promotion.
3. Include a Call to Action. This is the “thing” that spurs prospects to take action. Create a sense of urgency with words like “act now” or “for a limited time only.”
In summary, keep your banners simple. Focus on just a handful of words that get the point across - What is the offer? What is the product? What is the call to action?
If you have any queries about how your wholesale business can benefit from Zooloo's digital solutions, be sure to contact us at sales@zooloo.asia.
Explore more
- Read about The Digital Transformation Journey
- Learn more about our “Digital Backbones”
- Learn more from our eBook series on Digital Transformation for Wholesale Trade
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