Who wouldn’t want an ample product range to pick and choose from? In a wholesale B2B e-commerce environment, you need to take note of what it takes to attract and engage the attention of the wholesale customer who has arrived at your webstore. The importance of offering your product range in a logical, feature-filtered and customer-friendly way cannot be stressed enough.
Why you probably need to give Product Range presentation more thought
Your wholesale business serves business customers who are more obliged to justify their decision to management rationally. They represent the interest of third parties and not their own. A sound, thought-out design that allows for the searching of products by color, range, and style, to name a few, can help the B2B representative in their decision-making process as they sift through your products systematically. What you do not want is for them to be turned off by a haphazard arrangement that indicates a lack of organization on your company’s part when it comes to promoting products.
Companies that have done well in their Product Range
Companies could learn from Blake Envelopes. A vast product range presented logically featured filtered navigation and a customer-friendly site search. The well-thought-out design allows searching the products by color, range, and style, as well as pack sizes, types, opaques, etc.
Not only is their use of colour and graphics highly appropriate, but their webstore concept also makes customers want to delve in and have a look at their well-organized envelope range. Their store stocks four types of envelopes - Everyday, Custom, Premium and Creative. Selecting each category will lead you to a list of choices to help narrow down to your specific preference. The option to shop by Size, Texture, Recycled, or Do-Not-Bend is also available. For those with a colour preference, head straight for the section where the entire product range is categorized according to the colour of your choice.
Even though envelopes might not be a very exciting product to shop for, Blake Envelopes B2B e-commerce website does a great job of making them pretty cool. It is considered one of the most innovative and accurate B2B e-commerce examples.
If you have any queries about how your wholesale business can benefit from Zooloo's digital solutions, be sure to contact us at sales@zooloo.asia.
Explore more
- Read about The Digital Transformation Journey
- Learn more about our “Digital Backbones”
- Learn more from our eBook series on Digital Transformation for Wholesale Trade
Tags:#digitaltransformation #B2B #digitaladoption #digitalintegration #covid19 #digitalsolutions #wholesaletradesector #wholesaletrade
