No matter how successful your B2B e-Commerce website is, you can constantly improve it using promotions. Put yourself in the shoes of your B2B customer. Lower prices and best deals on purchases are probably on your mind as you make that bulk purchase for your company.
Minimum Orders and Wholesale Pricing
A minimum order rule is probably the simplest way to achieve selling volume. This gives you the flexibility to offer higher discounts per item when more units are ordered. Consider ‘better-than-wholesale’ prices by offering daily or weekly deals that give your B2B customers a further discount and encourage them to time their purchases in line with the values provided on top of a bulk discount. You can set up your quantity discount structure such that those looking to purchase in larger quantities do not have to contact you directly to negotiate a price. The more automation your website has in this regard, the more labor hours your company can allot to innovation and growth.
Special discounts and Points rewards system
Consider offering a one-time discount for new customers. Not just that, you may consider a loyalty program. Purchases equal points earned. A referral program can also encourage customers to make recommendations about your company to others in their network.
Website offers to consider
Email and Newsletter subscription offers exclusive to those on your mailing lists can help generate interest in your campaigns. Engaging your buyers through social media can also bring your company’s outreach further. Customers can ‘Like Us’ on Facebook or ‘Follow’ on Instagram to receive an initial 10% discount coupon.
The ‘abandoned cart’ can also be targeted as a special offer sent via email to entice your customer to check out the products they were initially interested in. Alternatively, when a customer is about to leave the page, a special pop-up offer can persuade them to stay and complete their purchase with your company.
The draw of seamless wholesale ordering, delivery, and billing
Through the automation of your order management and product distribution processes, the buying experience can be hassle-free. This would help in retaining your customer for further purchases. Zooloo can help you automate the entire front and backend processes with the DSM Suite 2.0 system.
If you have any queries about how your wholesale business can benefit from Zooloo's digital solutions, be sure to contact us at sales@zooloo.asia.
Explore more
- Read about The Digital Transformation Journey
- Learn more about our “Digital Backbones”
- Learn more from our eBook series on Digital Transformation for Wholesale Trade
Tags:#digitaltransformation #B2B #digitaladoption #digitalintegration #covid19 #digitalsolutions #wholesaletradesector #wholesaletrade
