Want to increase sales? I am sure you do. Investing time into crafting compelling product descriptions will place your product in your customers' hands. Visually presenting your product will not be enough to seal the deal, but pairing the visual with a tastefully crafted description will help illustrate how your product is the one for them.
First things first
The purpose of a product description is to supply customers with important information about the features and benefits of the product, so they are compelled to buy. It's an easy mistake, writing product descriptions that simply describe your products. Why is it wrong? Because product descriptions need to sell your products, not just list bare-bones product information.
Know your target audience. Be clear about who you are pitching your wholesale products to. It will help you communicate with the right style and language. Put yourself in your customer's shoes. What features and benefits of the product would be of interest to you. This should be included in your product description.
Keep it simple
A descriptive write-out of your product does not mean it needs to be overloaded with hard-to-understand words. Use easy everyday language that will resonate with your customers, so they know exactly how your product will fill a daily need or solve an everyday problem. Simple bullet points are also an easy way to convey what you want to say.
Appeal to Imagination
Scientific research has proven that if people hold a product in their hands, their desire to own it increases. You're selling online, so your web visitors can't hold your products. Large, crystal clear pictures or videos can help, but there's also a copywriting trick to increase desire: let your reader imagine what it would be like to own your product.
Proofread the finished product
Review the descriptions that you have come up with. Product descriptions that contain mistakes give customers a diminished view of your company. They may see it as unprofessional and move away from it.
A compelling product description will always pay you back
Share your knowledge about your product. Most of all, write with enthusiasm because your passion for your products is contagious.
If you have any queries about how your wholesale business can benefit from Zooloo's digital solutions, be sure to contact us at sales@zooloo.asia.
Explore more
- Read about The Digital Transformation Journey
- Learn more about our “Digital Backbones”
- Learn more from our eBook series on Digital Transformation for Wholesale Trade
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