Many wholesalers have an existing ERP system ranging from in-house developed solutions to recognized market names. Your decision to implement an ERP system was a good one. It would have taken the best of the business processes you were using and brought them together under one system while letting everyone in your organization view the same information. But that is not enough in today's business environment.
Looking beyond ERP
For instance, if the ERP system you have primarily handles your wholesale business's financial, supply chain, and human resource sides, you may want to look for a solution that brings in a vital e-Commerce component.
Today's wholesalers face many challenges. A complete omnichannel solution that unifies back-office with front-end webstore and e-marketplaces is needed. Customers will get a personalized and seamless buying experience, while wholesalers can increase employee productivity and grow their business.
Along with contact information, an integrated CRM can show you details such as order history and billing information. This enables your team to see your clients more holistically to better understand their wants and needs. The increased customer visibility helps you formulate your sales strategy for improved lead generation.
If you feel like you can't afford to invest in meeting your customer's expectations and are not willing to give your staff the tools they need to succeed, you will lose them to a competing business, pure and simple.
FEAR: We don't want to lose the systems we have in place now
Any e-Commerce solution you choose as part of digital transformation should work with the ERP system you're using now and include features that can help in your future growth. It extends the success of your ERP further by transforming the existing business model of your organization.
Connecting and engaging your customers with a complete buying and customer care experience is a cornerstone of successful transformation.
This understanding can be achieved by collecting and analyzing data at every touchpoint brought about by an intelligent digital backbone that allows for this intelligent data gathering. Your company will also be able to react quickly to changes in the market and take advantage of highly scalable infrastructure platforms from a digital solutions provider such as Zooloo.
Do contact Zooloo's digital solution experts to find out how you can take that first step towards digital transformation at sales@zooloo.asia.
Explore more
- Read about The Digital Transformation Journey
- Learn more about our “Digital Backbones”
- Learn more from our eBook series on Digital Transformation for Wholesale Trade
Tags:#digitaltransformation #B2B #digitaladoption #digitalintegration #covid19 #digitalsolutions #wholesaletradesector #wholesaletrade
