We cannot talk about digital transformation without contemplating the technology that enables it. This is true. Digital transformation requires both the right technology and the right technology partner that can create and configure the appropriate digital solutions to meet your business objectives for your staff to operate to bring value to your business.
I don’t understand the technology
One of the commonly heard objections to digital transformation from business owners is this – I don’t understand the technology. This is a real problem. However, it is important to remember, though, that digital transformation is NOT just about technology. Technology is only the means of achieving the goal, never the goal. Specifically, technology can bring scale to the business, unifying the ways business goals are achieved across geographies.
Asking the right questions
Therefore, any digital transformation undertaking must begin with the fundamental questions – what are we trying to achieve, our strategy, and how does technology enable us to achieve our aims? Rather than dissecting how the technology works, it would be best to ask yourself your business objectives.
“I want a more profitable business.”
If your goal is to increase the profitability of your business, what you require is a solution that will enable your business to respond rapidly to the changes in the market. You probably will benefit from the data analytics that digital solutions can generate for you through customer data and behaviors. This will give you that much-needed perspective and heads-up so that you can acquire stocks quickly or scale down when you know there is a coming dip in demand.
“I want to save money.”
Cutting costs is not a bad thing. Especially when digital tools help you automate your business processes and run your business more efficiently. A 2020 study by Microsoft found that 79 per cent of companies that adopted digital solutions said they were able to reduce costs by more than 40 per cent.
“I want to grow my business.”
Taking your wholesale business online allows you to overcome the geographical limitations of the traditional brick-and-mortar business. The global pandemic has proven that companies can continue to operate despite lockdowns. In this case, transactions can be conducted online without the need to meet face-to-face. With the online infrastructure in place, businesses could engage new overseas customers and grow their business.
Do contact Zooloo, your trusted technical partner, to find out how you can take that first step towards digital transformation at sales@zooloo.asia.
Explore more
- Read about The Digital Transformation Journey
- Learn more about our “Digital Backbones”
- Learn more from our eBook series on Digital Transformation for Wholesale Trade
Tags:#digitaltransformation #B2B #digitaladoption #digitalintegration #covid19 #digitalsolutions #wholesaletradesector #wholesaletrade
