No business owner wants to run a loss-making operation. Digital transformation done right will elevate sales and improve efficiency. Read on to find out how a Muslim wholesale food supplier took on digital transformation to cement its status in Singapore and more.
Success Story
Think Malay food, and I am sure like many, the sight and smell of piping hot rendang, belacan and mouth-watering satay may come to mind. Pondok Abang, started by Mr. Abdul Rahman bin Yad Ali, began his humble business selling curry puffs to factory workers in Tuas.
Fast forward many years later, Mr. Rahman's business has grown to include food stalls and a central kitchen at Jurong Food Hub. Here, ready-to-eat and ready-to-cook products are prepared together with frozen meat, poultry, and seafood. The company has expansion plans to Malaysia and Australia.
Digitally transforming a food business
The owner knew he had a winning formula - hard work, food preparation experience, light cooking, and servicing customers. When Mr. Hasan, son of the founder of Pondok Abang, took over the business, he recognized that for Pondok Abang to continue to grow and remain profitable, it was unsustainable to hire more workers or build more extensive food manufacturing facilities. What was needed was to scale up its productivity through digital transformation. Though Mr. Hasan had no experience with digital technology, he pressed on and sought advice regarding the process, using government-provided grants to offset digital solutions costs along the way.
Benefits reaped from transforming the business
Pondok Abang has seen an increase in its revenue streams since it began its digital transformation journey. Accounting and human resource operations have gone online, resulting in reduced manpower costs as manual invoices, inventory-taking and payroll processing were eliminated. Customers know where their orders are with a vehicle tracking system that utilizes the Global Position System. Data is available whenever needed, and business decisions have been more accurately reached because of real-time data and insights, putting Pondok Abang a cut above the rest as a profitable halal food manufacturer in Singapore.
Remember, you don't have to be good to start the digital transformation journey. But to be good and to be profitable, you have to start. To learn more about how Zooloo can help your company achieve what Pondok Abang has done, get in touch with our digital solutions experts immediately for the first step towards digital transformation at sales@zooloo.asia.
- Read about The Digital Transformation Journey
- Learn more about our “Digital Backbones”
- Learn more from our eBook series on Digital Transformation for Wholesale Trade
Tags:#digitaltransformation #B2B #digitaladoption #digitalintegration #covid19 #digitalsolutions #wholesaletradesector #wholesaletrade
