Microsoft CRM Solution

Pros

• It is an advantage if you are already using Microsoft to run your business. The CRM Solution is easy to integrate with other Microsoft products such as Microsoft Teams, Outlook, Office 365, and Power BI, improving both productivity and user adoption.
• It came out of traditional B2B sales techniques and excels in outbound sales and marketing.
• It is highly customizable, allowing users to pattern it according to your business workflow.
• It is integrated with LinkedIn Sales Navigator which helps in building personalize leads interaction.

Cons

• Compatibility issues may arise to non-Microsoft applications users.
• Requires a Microsoft partner to help with implementation and customization.

HubSpot CRM Solution

Pros

• It is easy to get started with HubSpot as it has a free version with no time limits and no cap on the number of users who can access it. This version may be limited, but it is helpful for users to get familiar with the platform before getting a premium version.
• It excels in inbound sales and marketing strategies which revolve around content-driven marketing to generate prospects and leads.
• Its user-friendly and straightforward design makes it intuitive for businesses that lack in-house technical skills.
• HubSpot provides learning materials that are easy to understand to help your team get the job done.

Cons

• HubSpot’s pricing structure is not as simple as it might first appear, with a steep increase triggered by the number of contacts, as well as additional charges for certain features such as custom reports, transactional emails, and priority support access.
• Additional charges are required to access a specific feature as you expand.
• As your company expands, HubSpot may have difficulty meeting all your business needs.
• HubSpot’s platform lacks flexibility and is not suitable for businesses that require customization.

HubSpot’s CRM Solution has been specifically built for inbound sales and marketing. If your organization requires deep inbound functionality, HubSpot is a great choice. For the wholesale trade which is mainly B2B, Microsoft’s CRM Solution provides a more well-rounded solution.

If you’re struggling to determine which of these solutions is the best fit for your business, we’d love to help. Contact us at sales@zooloo.asia and take your first step towards digital transformation of your business.

• Previous blog on Which cloud-based CRM Solution is better? Part 1  
• Read about The Digital Transformation Journey
• Learn more about our “Digital Backbones”
• Learn more from our eBook series on Digital Transformation for Wholesale Trade

Tags: #CRM #MicrosoftDynamics #Dynamics365CRM #digitaltransformation #B2B #digitaladoption #digitalintegration #digitalsolutions #wholesaletradesector #wholesaletrade