At the top of the CRM solutions in the market are the long-standing rivals, Microsoft and Salesforce. To support your evaluation process, we provide a comparison of their features.
Microsoft CRM Solution
Microsoft CRM consists of four tools - marketing, sales, customer service, and field service.
CRM Marketing enables you to strengthen customer relationships by providing a personalized customer journey throughout the engagement points. It also recommends content and customer segmentation with the help of insights.
CRM Sales automates sales processes allow you to understand customer needs better and enhances the buying experience. Allows your sales team to build new customer relationships while staying connected to your existing customers.
CRM Customer Service allows you to effortlessly deliver personalized customer support to every customer in real-time. AI tools equip your agents with the right information and help your team resolve every customer issue fast and accurately.
CRM Field Service helps you provide an exceptional service experience for clients. AI, IoT, and mixed reality allow you to proactively monitor and assist concerns remotely.
Salesforce CRM Solution
Salesforce CRM consists of five tools: marketing, sales, commerce, service, and community.
Marketing Cloud allows you to engage with customers in real-time, automate your email/marketing/social media channels and use SMS/push notifications to reach customers and enhance their journeys.
Sales Cloud automates the sales process. It helps achieve customer coordination and communication across multiple channels. It caters to both the B2B and B2C business segments.
Commerce Cloud is a cloud-based commerce platform with various out-of-the-box features, useful tools, and commerce portals for growing your online business.
Service Cloud works as a help desk and a cloud customer service platform, helping companies resolve cases and giving personalized customer support. Solves customer issues fast with the help of AI operated workflow that smoothly connects your customer data to your service experts.
Community Cloud is Salesforce’s very own social platform, connecting customers, employers, partners, and agents together. It offers the data to help everyone contribute to the ecosystem and boost customer service.
Features Comparison Summary
Microsoft and Salesforce CRM Solutions have a lot in common. For the wholesale business, Microsoft’s B2B focus and integration with other Microsoft products is a net advantage especially in the area of user adoption.
In the next blog post, we will look into the pros and cons of adopting Microsoft versus Salesforce’s CRM Solution.
Contact us at sales@zooloo.asia and take your first step towards the digital transformation of your business.
- Next blog on Leading CRMs: Microsoft vs. Salesforce - Part 2
- Read about The Digital Transformation Journey
- Learn more about our “Digital Backbones”
- Learn more from our eBook series on Digital Transformation for Wholesale Trade
Tags: #CRM #MicrosoftDynamics #Dynamics365CRM #digitaltransformation #B2B #digitaladoption #digitalintegration #digitalsolutions #wholesaletradesector #wholesaletrade
