Microsoft CRM Solution

Pros

• It is an advantage if you are already using Microsoft to run your business, the CRM Solution is easy to integrate with other Microsoft products such as Microsoft Teams, Outlook, Office 365, and Power BI, improving both productivity and user adoption.
• It came out of traditional B2B sales techniques and excels in outbound sales and marketing.
• It is highly customizable, allowing users to pattern it according to your business workflow.
• It is integrated with LinkedIn Sales Navigator which helps in building personalize leads interaction.

Cons

• Compatibility issues may arise to non-Microsoft applications users.
• Requires a Microsoft partner to help with implementation and customization.

Salesforce CRM Solution

Pros

• Salesforce benefits from a huge number of product integrations with thousands of third-party services.
• It has a user-friendly interface and is compatible with the majority of the browsers, including Safari, Google Chrome, and Firefox. This makes it easy to implement and facilitate the transition for your team. 
• Where Microsoft relies on implementation partners to deliver customer orientation, Salesforce handles this themselves. Less delegation can often mean a comprehensive job.

Cons

• As it is a standalone CRM platform, Salesforce relies heavily on integrations with third-party systems that are not free. This is where Microsoft really stands out from Salesforce.
• Although customizations and add-ons are great for your business, they can be extra costly.
• Salesforce has limited technical support, so it can be challenging when you run into technical issues. Though they have an automated technical service, it doesn’t always resolve customer issues and it can take days to connect with live support.
• Implementing Salesforce on your own can be challenging and time-consuming, thus you may need help from a Salesforce specialist to make the setting up phase easy for you. 

Remember, budgets are finite, timing is critical, and buy-in from your staff from all departments is critical. Serving your business well should be the main point. So you need to choose a solution that ticks all these boxes. Microsoft is recommended for its ability to cover all the departments of your company.

Contact us at sales@zooloo.asia and take your first step towards digital transformation.

• Previous blog on Leading CRMs: Microsoft vs. Salesforce - Part 1 
• Read about The Digital Transformation Journey
• Learn more about our “Digital Backbones”
• Learn more from our eBook series on Digital Transformation for Wholesale Trade

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