This is the first of a series of “how to” use your online presence as a growth engine for your wholesale business. For many B2B e-commerce companies, writing an ABOUT US page is their least important thing to do. But consider this – a well-written ABOUT US page will help to give online buyers insight about your strong brand name, build trust and position you as the leader of your industry. So, invest time to write your ABOUT US page.
Include your unique value proposition
B2B Buyers are getting accustomed to buying online, and the increase in online activity has made a more competitive environment than ever for wholesalers. Your Unique Value Proposition is the edge in this competitive wholesale trade business world and your ABOUT US page needs to make it clear. Choose the distinctive benefit and position your unique qualities to motivate buyers to purchase.
As a wholesale business owner, if your value is that your products are sourced from renewal materials or your focus is on a sustainable supply chain, explain why that’s important for your brand and your buyer. No one runs a business for the same values as yours, hence ABOUT US pages are the best place to tell your story.
Use testimonials and social proof
Besides writing a compelling copy about your brand, showcasing your happy customers on your ABOUT US page will help to boost your credibility. For some industrial products, you might want to prepare a few testimonials that come from a recognized expert in your industry. Collect as many customer testimonials as possible and place the most impressive quotes on the ABOUT US page, then create a page for the rest.
Facts and not the hype
Use short but impactful facts instead of writing a long detailed historical summary. Mention the important milestones and demonstrate stats to your buyers on the major progression you have achieved. Relate to your unique value proposition – add some eye-catching figures to help your buyers connect with your brand.
Calls to action buttons
Your ABOUT US page can serve as a lead generation page by adding a few simple opt-in form buttons like “Subscribe” or “Download eBook”. Be creative when applying these tips on your ABOUT US page. Think about how it will drive you more leads.
You can check out Zooloo’s ABOUT US page at https://www.zooloo.asia/about-us
Have any queries about how your wholesale organization can benefit from Zooloo's digital solutions? Contact us at sales@zooloo.asia.
- Next blog on How to create a killer COMING SOON page?
- Read about The Digital Transformation Journey
- Learn more about our “Digital Backbones”
- Learn more from our eBook series on Digital Transformation for Wholesale Trade
Tags: #CRM #MicrosoftDynamics #Dynamics365CRM #digitaltransformation #B2B #digitaladoption #digitalintegration #digitalsolutions #wholesaletradesector #wholesaletrade
