A COMING SOON landing page is a temporary landing page that’s announcing a new product or service. It’s meant to pique interest, but also to get your customer to act on something. You want it to also get a sign-up (or some sort of action) from your customer. This means an email submission. Or downloading an ebook. Or register for an event. Why? Because launching your product or service is a party, and the COMING SOON page is the party invite.
Here are three tips for creating compelling COMING SOON landing pages that will entice your prospects—and keep them coming back!
1. Be compelling, not overwhelming
With a COMING SOON landing page, less is more.
The first message is:
You’ll like this new product because of X.
The second message is:
To stay in the loop, do Y (as in sign up for our newsletter or product launch).
To do this, focus on your headline and a short descriptor. Both should speak to what you’re offering and how it’s going to help improve your customer’s life.
2. Have only one form to fill out
A COMING SOON landing page is different from a traditional landing page. A traditional landing page can get away with two or three forms to fill out.
But when you’re announcing the arrival of a new site or product, you want your customer’s focus to be laser-tight—because you’re only offering one thing: an email signup.
The more you give a user to register on your COMING SOON landing page the greater the risk of losing them. There are only so many things for a customer to do on the page.
This is because by cutting distractions the reader is focused solely on the core message of the COMING SOON page.
3. Set a countdown
While a COMING SOON landing page is unique, there’s still the same mechanics of getting someone who lands on your page to convert.
One way to help increase your COMING SOON pages conversion rate is to set a countdown. You can do this by setting an actual, physically changing countdown clock. Or, if you don't know the exact date of launch, you can be more general and say “arriving this fall” or “out in time for Christmas.”
Have any queries about how to use your online presence as a growth engine for your wholesale business from Zooloo's digital solutions? Contact us at sales@zooloo.asia.
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