Now that you have established your business online, you need to make it known to your target customers. Google dominates the online search market with 2.5 million searches happening every second. Google Ads is a paid online advertising platform that allows you to advertise and promote your products and services when users search-relevant keywords. Here are 10 steps you can take to create a profitable Google Ads to generate the leads you need.
1. Google keyword planner
Type a few phrases based on your customer’s search intent into the Google Keyword Planner. It will suggest similar words to help you to determine your first campaign keywords.
2. Cost per click (CPC)
Check out the Max CPC of the targeted keywords. Run through your keyword list and determine the rate to decide the amount you are willing to spend.
3. Competitor’s keywords
Your competitor has tested and optimized their Google Ads, hence finding out their keywords, ads and landing pages help you to figure out what works. Alexa and SEMrush are the popular intelligence software that gets you the details of competitors’ keywords.
4. Unique value proposition (UVP)
What makes you stand out from your competitors? This will attract more qualified prospects and increase sales conversion.
5. An attractive offer
Make a crystal-clear call to action with an attractive offer. What is unique to your prospects? Maybe a money-back guarantee offer will entice them?
6. Compelling copy
Headline only allows 25 characters long, and description lines have only 35 characters. Make sure every letter counts, and you can state your UVP in your 2 description lines.
7. Landing page
Apply the searched keywords with the ads to be clicked on your landing page. Align and provide a seamless impression to visitors.
8. Conversion tracking
Set up conversion monitoring to have good keywords, ads, and keyword themes. It will help you to do optimization based on results.
9. Negative Keywords
Use negative keywords to prevent particular phrases from activating your ads.
10. Optimize keyword bids
To stay on top of your game constantly, keyword bids must be optimized. Increase your bids if your keywords are profitable and you are not ranked number 1.
If you have followed through with these 10 steps, you are ready to start your first profitable campaign.
Have any queries about how to use your online presence as a growth engine for your wholesale business from Zooloo's digital solutions? Contact us at sales@zooloo.asia.
- Previous blog on How to create a landing page that converts?
- Read about The Digital Transformation Journey
- Learn more about our “Digital Backbones”
- Learn more from our eBook series on Digital Transformation for Wholesale Trade
Tags: #CRM #MicrosoftDynamics #Dynamics365CRM #digitaltransformation #B2B #digitaladoption #digitalintegration #digitalsolutions #wholesaletradesector #wholesaletrade
