1. Create a Facebook Ads account

Go to https://www.facebook.com/business/tools/ads-manager and click on the “Go to Ads Manager” button. Set up your information and payment method.  

2. Creating ad 

In the Ads Manager dashboard, click on the green “Create” button in the top left corner to create your first ad campaign.

3. Objective 

If you are looking for leads – choose lead generation as your objective – it will allow your visitors to fill up a form with their contact information.  

4. Audience 

Configure your target audience based on popular criteria such as location, age, interest, work, and interest.

5. Budget 

Use a daily budget if you want your ads to run throughout the day. And use a lifetime budget if you are running your ads for a specified time frame. 

6. Bidding  

You can set optimal bids using objectives, clicks, or impressions. You can also opt for manual bidding to take full control over how much you want to pay per action. 

7. Schedule 

You can run the ad immediately or customize start and end dates or specific hours and days of the week. 

8. Ads

• Image Ads - You have two options: Links or Carousels. If you have one image, use a link. Use Carousels if you have multiple images (up to 3-5 images). Take note of the number of characters. For Links, Ads headline is 25 characters and the text is 125 characters. Carousel has 40 characters for headlines and 125 characters for text. 
• Video Ads - Video ads can run in the News Feed and Stories. They can show your team or your product in action

9. Display 

Identify how you would like to display your ads – desktop news feed, a mobile news feed, and desktop right column. The news feed display format is most popular. 

10. Performance report 

Ads reporting allows you to create, customize, export, share, and schedule a report based on the parameters you choose.  

It's time to create your FB ads and start generating leads or traffic to your desired landing pages or forms. 

Have any queries about how to use your online presence as a growth engine for your wholesale business from Zooloo's digital solutions? Contact us at sales@zooloo.asia.

• Previous blog on How to create profitable Google Ad?
• Read about The Digital Transformation Journey
• Learn more about our “Digital Backbones”
• Learn more from our eBook series on Digital Transformation for Wholesale Trade

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