Statista reported that there were 4 billion email users worldwide in 2020 and over 300 billion emails sent daily. It is essential to learn how to optimize your email marketing for a higher conversion rate.
Build a clean list
To build a clean targeted email list, convert your website visitors into subscribers with some simple yet effective tricks:
- Use “Exit Intent Pop-ups” to detect those who are about to leave the site and prompt them to subscribe
- “Content Upgrade”: Entice visitors to fill out embedded forms on your site to continue reading helpful tips, download eBooks or register for webinars
- Train your live chat agents to always prompt visitors to offer their contact details, specifically email address, during their engagements
Set Goals
Connect your goals with your target audience:
- New subscribers: Welcome visitors with content that speaks to their needs. Share information about your services and your unique value proposition to build a connection. Free content or other lead magnets can often help drive new subscribers in exchange for the visitor’s email address
- Nurturing: Stay in touch with your audience by sharing content that is valuable to them. For example, blog post updates, learning videos, case studies, guides and tips, can help keep your targets updated with your latest news or features
- Move down the funnel: Keep retargeting your warmest leads by connecting them to their interested products. This is similar to abandoned carts on e-commerce platforms. Once you understand your audiences needs you can also try to up-sell/ cross-sell other products or offer referral loyalty
Copy writing
Keep email marketing copy short and avoid pitching your offer too early. Make an emotional connection by sharing a personal or success story that is relevant to them. After initial engagement, you can then follow up with valuable resources and promote your services with a call to action.
Subject lines
The headline of your email is similar to a blog post or article. It should immediately grab people’s attention to get clicks and reads. Reports show that the most effective subject lines range from 40-50 characters, but keep it simple. Avoid using spam words like “free”, “cash bonus” and “cheap” as this may have a negative impact. Do your own research on what the high converting email subject lines are and adapt for your own use.
Finally, monitor your email performance and continue to optimise. You can do this by implementing tests and observing certain measures such as; open rate, click through rate, unsubscribe rate. Test different approaches for subject lines, copy writing, call to action and the send timing/day of the week and make adjustments and improvements.
Do you have any queries about how Zooloo’s digital solutions can help to maximise your online presence as a growth engine for your wholesale business? Contact us now at sales@zooloo.asia.
- Previous blog on How to optimise LinkedIn Ads?
- Read about The Digital Transformation Journey
- Learn more about our “Digital Backbones”
- Learn more from our eBook series on Digital Transformation for Wholesale Trade
Tags: #CRM #MicrosoftDynamics #Dynamics365CRM #digitaltransformation #B2B #digitaladoption #digitalintegration #digitalsolutions #wholesaletradesector #wholesaletrade
