Once you have taken your business online, a whole new world of online or social media marketing is available to you. Social media is a 24-hour, readily accessible platform that you can take advantage of anytime, anywhere, to build your brand and increase sales. For the wholesale sector, this allows business owners, who have traditionally depended on salespersons, to expand the business by reaching out to trade businesses beyond Singapore and become a regional player. The secret for B2B wholesale business having an impact in social media lies in building a following of typical trade customers, existing and new who are willing to hear your sales messages.
What it is
This 2.5-Day Social Media Marketing Masterclass will empower participants with the potential to reach out to prospects through the power of social media. Participants will understand how to develop a social media marketing plan and content to build brand awareness and market presence online. This involves building an audience of trade followers who are ready and willing to hear your sales messages. Communicate, add value, provide information and inspiration, and keep them posted with what is going on in your business. Your social media is another facet of the business and if you want potential customers to take you seriously, always keep a good balance between being fervent and professional.
Participants will also learn how to analyze the results of social media marketing campaigns to see who has been showing interest and how to make adjustments based on the responses and reviews.
Who is it for?
Wholesale trade business owners and staff who are keen to attain an in-depth understanding of how to leverage social media to grow the business.
Why attend?
This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework. Participants will learn how to leverage digital tools to grow their business through social media. With subsidies provided by the Government, staff of SME wholesale traders who are Singaporeans or Permanent Residents only need to pay $100 per pax.
Certification
A WSQ Statement of Attainment (SOA) e-certificate will be awarded to participants who have demonstrated competency in the WSQ assessment and achieved at least 75% attendance.
Course Providers
Zooloo partners with course providers appointed by the government.
Want to know more? Need assistance with choosing suitable courses? Have questions about particular courses? Please email me: dorothy@zooloo.asia.
Explore more
- Read about The Digital Transformation Journey
- Learn more about our “Digital Backbones”
- Learn more from our eBook series on Digital Transformation for Wholesale Trade
