Today's customers make informed decisions. Once they are online, they are armed with reliable product reviews from their peers, the ability to compare prices between online stores quickly, and the opportunity to switch suppliers easily. Therefore, you need to give them a reason to continue to buy from you – the best possible online experience. And to be able to do it right, you need data.
Ecommerce data analytics is the process of gathering data from all areas that impact your online store and using this information to understand the trends and the shift in your customers' behaviour to make data-driven decisions that will drive more online sales. It includes metrics related to the whole customer journey from discovery, to acquisition, to conversion and finally to retention and advocacy.
Ecommerce data analytics allows you to generate business insights that will help you grow your online business, improve the performance of your products, as well as your marketing efforts.
For wholesale trade business owners who need to respond swiftly to shifting demands for their products, data analytics is God-sent. With keen competition, any delay in decision-making from a lack of timely information could mean the loss of orders. At the same time, an oversupply of goods due to a poor grasp of market conditions and its volatility could also affect company margins.
What it is
The Data Analytics for E-Commerce is a 2-Day classroom-based course for wholesale trade companies. The course covers various data analytics strategies and how to use the insights gathered to issues arising from the business.
Participants will learn how to identify the relevant data analytics strategies to measure the performance of products and services. They will also select the metrics that can best answer actual business scenarios and implement appropriate data analysis methods to evaluate customer activities and behaviours.
Who is it for?
Wholesale trade business owners and management staff.
Certification
Two e-certificates, WSQ Statement of Attainment (SOA) and Certification of Achievement, will be awarded to trainees who have demonstrated competency in the WSQ assessment and have achieved at least 75% attendance.
Course Providers
Zooloo partners with course providers appointed by the government.
Want to know more? Need assistance with choosing suitable courses? Have questions about particular courses? Contact us at sales@zooloo.asia.
Explore more
- Read about The Digital Transformation Journey
- Learn more about our “Digital Backbones”
- Learn more from our eBook series on Digital Transformation for Wholesale Trade
